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Melt, Club

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt, Thierry Chiumino
Art Director: Eve Roussou, Marie Farge
Photographer: Jean Yves Lemoigne
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Guest's picture

Great Art Direction here!

Guest
tirthomitro's picture

no doubt, the entire campaign sets a new benchmark in art. it's KICKASS!!
but it's not enough to cover the fact that the level of ideation on the brand
has slipped down quite a few notches from the previous series by O&M
- t-shirts prints & the bottle/can close to or held by the wearers of the tees.

that was ideation at it's seminal best.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Oh, Great!!!

Guest
Guest's picture

über art direction!

Guest
chinaski's picture

über art direction.

chinaski
Activity Score 951
Copywriter
Endlessway1's picture

great art direction

Endlessway1
Activity Score 99
Graphic Designer at LOWE Egypt
theanc's picture

Fantastic visual.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

NastyJester's picture

Yep, lovely looking ads and zero words to convey one, simple message. Great stuff.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.

Guest
Guest's picture

Art Direction?? Dali = Clocks. How hard is that to put together. Come on people.....let's be ORIGINAL now.

Guest
LucasPS's picture

Six points just for the art direction, there is nothins else here... no concept and a exelent executed basic idea...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

miko1aj's picture

art direction, art direction… but who's the RETOUCHER? Photographer or another one, not mentioned in credits?

miko1aj
Activity Score 3086
Guest's picture

I think the message here is "Perrier -- drink it while you're tripping balls on acid"

Guest
ashish.kalpund's picture

great art direction! .............nice model!

ashish.kalpund
Activity Score 42
sir j.j. institute of applied art, mumbai
Emran Hayat's picture

and y the bloody sofa is not melting?

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

titillating art

Guest
picntype's picture

waw! great great...

picntype
Activity Score 175
Art Director
cruwl's picture

Amazing Art Director

cruwl
Activity Score 3
STIKOM Surabaya
Guest's picture

perfect!

Guest
Guest's picture

your art is perfect. please help me .i like work photo manipulation.my email is anahita2015@gmail.com

Guest
Guest's picture

awsum!

Guest
Cheerriiee's picture

Very nice art!

Cheerriiee
Activity Score 952
Graphic Designer
JeffP's picture

Such an unnatural setting for natural water.

JeffP
Activity Score 810
Marketing Manager at TomTom
umderbant's picture

Awesome photography. Nice creative direction here.

umderbant
Activity Score 22
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