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Algareto's picture

Lovely art direction.

Algareto
Activity Score 216
Graphic Designer
andrej dwin's picture

superchill artdirection.
but this one is better than the boxer.
btw, as much as I like 4x4 drive cars, I never liked the subaru design. but these ads show the car in such a lovely fashion, I'm falling for them!
well done by the agency guys.

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

kurtberengeiger's picture

No doubt, this is really cool artwork. But the analogies are way overdone .

kurtberengeiger
Activity Score 7323
Copywriter
Nthngmn's picture

Eeeee, studio shot. I feel your pain. My car client can never "track down a car" for us to shoot.

Good attempt, unfortunately the retouching just wasn't there yet. Lighting on the car is off.

Nthngmn
Activity Score 626
Art Director
sparkvisual's picture

*

sparkvisual
Activity Score 56
Art Director |

<a href="http://www.linkedin.com/in/mikehahn" ><img src="http://www.linkedin.com/img/webpromo/btn_profile_greytxt_80x15.gif" width="80" height="15" border="0" alt="View Mike Hahn's profile on LinkedIn"></a>

sparkvisual's picture

I'm indifferent to these. And indifferent don't sell cars.

sparkvisual
Activity Score 56
Art Director |

<a href="http://www.linkedin.com/in/mikehahn" ><img src="http://www.linkedin.com/img/webpromo/btn_profile_greytxt_80x15.gif" width="80" height="15" border="0" alt="View Mike Hahn's profile on LinkedIn"></a>

halfstring's picture

I agree with kgeiger - these feel a little forced. This one is damn beautiful though.

halfstring
Activity Score 288
Graphic Designer
AdvertisingIsNotArt's picture

Maybe all horses should be like this then they wouldn't suffer from equine Influenza!;)

Great image. I doubt if the car should've been included as it waters down the impact of the idea for me. Though the whole idea of using horses as a symbol of power/performance has been done before - BMW for example. Executionally however, this is different. Well done.

AdvertisingIsNotArt
Activity Score 58
Art Director
Rog's picture

Tend to agree, with AINA.
Feels heavy handed, otherwise.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

LeeHarvey's picture

Heeeeey! The eighties are back! Really cool, this retro-airbrush-look...................

LeeHarvey
Activity Score 3045
Creative Director
credosian's picture

this ad dosent make me LOOK-UP to the car

definitely doesnot make me want to buy it

-- yes great art direction, nice concept, nice work ----

BUT WHERE IS THE 'AD'?

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

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