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The Boneless Chicken

Agency Network: 
Published/Aired: 
April 2012
Perdigão Print Ad -  The Boneless Chicken

Description

Print advertisement created by Y&R, Brazil for Perdigão, within the category: Food.

Caption

Chester. The boneless chicken by Perdigão.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Art Director: Paulo Monteiro
Copywriter: Gustavo Cavinato
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Valeria Ordonhez, Flavia Fusco
Planners: Fernanda Flandoli, João Gabriel, Yeda Beraldo
Media team: Gustavo Gaion, Gabriela Ben David
Client approval: Eduardo Bernstein
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gadgets's picture

LOL. I like it!

gadgets
Activity Score 1063
Mantufayo's picture

Funny!

Mantufayo
Activity Score 580
Creative Director
ItMatters's picture

Ha! Cool

ItMatters
Activity Score 2167
NicoCiego's picture

Not really hitting the spot here.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
salil.sharma's picture

Relay Boneless
I Love It

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

somecopywriter's picture

Because everybody loves eating mutant chicken.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
chicagohour's picture

food ads are suppose to be appetizing...it looks outright ugly...

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

Britton's picture

Novel is this idea...

Britton
Activity Score 13
Copywriter
stickynotes's picture

not the best x-ray ad. not creating appetite.

stickynotes
Activity Score 1094
kleenex's picture

hahahha....

kleenex
Activity Score 51098
Web Designer/Developer
Knella's picture

fun

Knella
Activity Score 150
avinash singh's picture

idea has the novelty,but not on target

avinash singh
Activity Score 15
Copywriter at doodledoo advertising
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