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Agency Network: 
Published/Aired: 
November 2011
Description: 

Print advertisment created by Y&R, Brazil for Perdigão, within the category: Food.

Granny is back

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Alexandre Vilela, Felipe Gall
Copywriter: Fábio Tedeschi
Art Director: Leandro Camara
Photographer: Gustavo Zylbersztajn

Comments (12)

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andylefty's picture
andylefty
Activity Score 4535

The executions aren't that strong.

torches's picture
torches
Activity Score 86

It seems more like Granny is gone...

Gualcor's picture
Gualcor
Activity Score 978

Oh... granny is the one taking the picture.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Shawali's picture
Shawali
Activity Score 8442

You guys didn't really get it.

It says that these lasagnas are so good that it's almost like if Granny was back from the dead and made it herself.

A bit tiny bit far fetched but I love it.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thanks for the explanation. I don't think you really got the fact that everyone really did get it, just didn't 'get' why it was actually made into a campaign.

adgoodie's picture
adgoodie
Activity Score 192

I know it's cliche but it would've made more sense to show a hint of a grandma's ghost or something that implies she's back. These executions slay she's gone still.

Oblabla's picture
Oblabla
Activity Score 298

ya but adgoodie the thing is...she is not back.
And a hint wouldn't make the line meaningful as viewers wouldn't make connection with the food.
There is too much to say about this ad actually... I don't know if it's a good one not
Animals won't eat the food however their sixth sense (in this case) make them noticing the presence of Granny, where she is not supposed to be!
So a human person would be clearer nevertheless, when they used the little girl it took me a while to get it as the other ads with animals make it more clearer...aaaaah i'm confused!!!

Oblabla.wordpress.com

jponino's picture
jponino
Activity Score 601

this line/concept could have been so funny if it was made for another brand named granny ! (i don't if this product exist in every country though)

gioborde's picture
gioborde
Activity Score 1387

I like ´em

GiBo

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nanna-normal Activity II ;)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6041

Quite sinister, yet effective. (Although I don't know if I would purchase this myself... )

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture
mr.x
Activity Score 998

what the hell.. who gave this campaign the 'go'

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