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Polygon

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Lowe, Brazil for Pepsodent, within the category: Health.

Caption

Reaches impossible places.

Advertising Agency: Borghi/Lowe, Brazil
Global Creative Director: Edgard Gianesi
Executive Creative Directors: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro
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morse's picture

Good, I like the look.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

interesting.

kleenex
Activity Score 51078
Web Designer/Developer
jackmancer2017's picture

Stellar job. Not easy to promote something like toothbrushes.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
talkingisfree's picture

Love the art direction. Really good. However it's a shame that it gets to the metaphor so radically. If it paid off the teeth more it would be brilliant. It does not have to reach impossible places, that's irrelevant. It has to reach parts of your teeth that it were impossible to reach. So yes, if the shapes were made out of white enamel, that would be great conceptually and this campaign would be awesome. As it is, it looks awesome but I think is not nailing it.

talkingisfree
Activity Score 2712
Art Director
certaintly's picture

i agree with talkingisfree. except im even more on the disapproving end. i think this is a cheap visual gimmick.

the fact that it's the same execution being repeated 3 times is a testament to that.

certaintly
Activity Score 3994
Roger Keynes's picture

For all your tooth breschering needs. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

R B's picture

why have people(ADs) suddenly shifted to these 3D executions these days?

R B
Activity Score 314
Copywriter
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