Agency Network: 
May 2013

Print advertisment created by Lowe, Brazil for Pepsodent, within the category: Health.

Reaches impossible places.

Advertising Agency: Borghi/Lowe, Brazil
Global Creative Director: Edgard Gianesi
Executive Creative Directors: Jose Borghi, Fernando Nobre
Creative Director: Fernando Nobre
Creative Director: Fabio Brigido
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Illustrator: Walfrido Monteiro

Comments (7)

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morse's picture
Activity Score 18024

Good, I like the look.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 50200


jackmancer2017's picture
Activity Score 6992

Stellar job. Not easy to promote something like toothbrushes.

talkingisfree's picture
Activity Score 2712

Love the art direction. Really good. However it's a shame that it gets to the metaphor so radically. If it paid off the teeth more it would be brilliant. It does not have to reach impossible places, that's irrelevant. It has to reach parts of your teeth that it were impossible to reach. So yes, if the shapes were made out of white enamel, that would be great conceptually and this campaign would be awesome. As it is, it looks awesome but I think is not nailing it.

certaintly's picture
Activity Score 3994

i agree with talkingisfree. except im even more on the disapproving end. i think this is a cheap visual gimmick.

the fact that it's the same execution being repeated 3 times is a testament to that.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

For all your tooth breschering needs. ;)

The Jobless Writer
Will Think for Salary

R B's picture
Activity Score 314

why have people(ADs) suddenly shifted to these 3D executions these days?