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The Pepsi Slavic Epopee, Aargh

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

As part of Pepsi “Refresh your world” project, we asked 20 young Czech artists to “refresh” the famous “Slavic Epopee” by Alfons Mucha. Artists interpreted the original paintings to reflect different issues facing young people today.

Print advertisement created by BBDO, Czechia for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mark BBDO, Prague, Czech Republic
Creative Director: Sndrej Stuk
Art Directors: Ales Kolaja, Lubos Vacke
Copywriters: Jan Holecek, Iva Macku
Digital: Martin Kermes / 2fresh
Account Director: Mirka Korbelova
Account Manager: Sarka Sudova
Production: Jan Soupa, Savage
Executive producer: Jan Daczicky
Producer: Michaela Berkova
Director: Daniel Bird
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10pencils's picture

Maybe this is too cultural for me to fully understand. Nice art btw.

10pencils
Activity Score 148
Copywriter at Noah's Ark, Lagos, Nigeria
karruza's picture

agree, but the "roof is on fire" is so far the best out of this series, and it somehow more understandable then this or the other one

karruza
Activity Score 288
salil.sharma's picture

student work
its not good for PEPSI

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

vlads's picture

direction art so monster. love.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

dbor's picture

Too strange for non-alcoholic drink.

dbor
Activity Score 1455
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