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Paul

Agency Network: 
Published/Aired: 
July 2010
Pepsi Print Ad -  Paul

Description

Print advertisement created by BBDO, Lebanon for Pepsi, within the category: Non-Alcoholic Drinks.

Caption

The obvious choice!

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Artwork: Ruben Furio, Elie Moussally
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Highest Rated

Guest's picture

he is holding a sandwich.

Guest
Guest's picture

fast gunners.
cool

Guest
Guest's picture

GREAT!

Guest
Gualcor's picture

Sabía que alguien iba a hacer esto, nuestra agencia quería se iba a berrear. Igual me gusta! pero odio pepsi. Debería Coca Cola sacar la contra.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

coooooooooooooool maga

Guest
bad astronaut's picture

if I was from lebanon....would this ad mean more?

bad astronaut
Activity Score 544
Blashyrkh's picture

What if I don't know anything about football?

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

What makes you think this has anything to do with the octopus that makes soccer picks? I took it to mean the octopus has eight arms and could have chose anything or 8 different things. Yet, with the ability to make so many other choices, he chose the one Pepsi.

Guest
Blashyrkh's picture

"What makes you think this has anything to do with the octopus that makes soccer picks?"

Oh really? Then why it is called Paul? Coincidence? And whats more what we see here is a tripus not an octopus. That's because it is a clipart that is missing 3 other legs. Though I rated it 7 for the quick and effective idea I would give it 1 star for the lazy art.

Blashyrkh
Activity Score 32890
Art Director
bad astronaut's picture

ohhh...so that's what it is.

bad astronaut
Activity Score 544
Pombooie's picture

Don't be so obtuse!

Pombooie
Activity Score 407
Guest's picture

then you're not the target! smartass! (Sorry)

Guest
Guest's picture

Don´t you read newspapers?

Guest
Blashyrkh's picture

No. Should I?

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

maybe if you read them, you'd know if you should or shouldn't

Guest
Blashyrkh's picture

I just check the print quality of my artworks. The rest is bullshit.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

:)

Guest
Guest's picture

love the idea but must be a fake because this is not the new logo.

Guest
Guest's picture

cmon, this was so obvious, although kinda funny, i dont know if i wouldve made an ad of Paul

Guest
Guest's picture

Its not about Soccer its about NEWS.
Paul is everywhere, if you dont know about what the world is talking about advertising is not your work.

Guest
Guest's picture

Pepsi might be a fast-gunner, but did you check this fast-release:
Paulie Octupus Predicts Spain will win! What do you think? http://wp.me/pKoMI-7X

Created by These Days, part of the Wunderman-network.

Guest
Guest's picture

que hijo de puta aviso taaaaaaaaan malo!

Guest
vaoleo's picture

Jajajaja. - Se creyeron muy oportunos -

vaoleo
Activity Score 81
Embrion Publicidad
Guest's picture

As a copy a should know what the world is talking about but as a audience i don't have to. And i'm sure there are a lot of people that dosen't know anything about Paul. I think this ad it is funny but is not functional.

Guest
ambareesha's picture

who knows what its holding in its remaining 5 tentacles?

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Guest's picture

he is holding a sandwich.

Guest
Guest's picture

a sandwich.

Guest
himanshu prabhakar's picture

But u have to show 2 container. nice thought

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

great! not just the idea, but also this incredibly fast reaction!!

Guest
Guest's picture

Could have been right on target, but two obstacles are faced here: a) not the entire target demographic connects to football/news of football, and b) there are a million animals now predicting the outcome. There's a monkey, a camel, bugs, and God knows what.

Guest
Guest's picture

in Lebanon Pepsi new logo is not introduced yet, and this is not a fake since it was approved by Pepsi... and payed to be published in newspapers as well.

Guest
thedesignaddict's picture

I have no idea what this ad is about. Totally enigmatic.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Luis Maram's picture

Good idea. Poor execution.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

alexander_bickov's picture

Haha, great idea

alexander_bickov
Activity Score 3279
Guest's picture

nice, like the oktopus

Guest
Guest's picture

Very popular Grate idea!

Guest
Guest's picture

good one

Guest
Guest's picture

lol... very creative.simple execution. smart

Guest
Guest's picture

cool

Guest
Guest's picture

that's quick and nice execution.like alot

Guest
supertav08's picture

rapido y oportuno, nada mas
PESIMA grafica!!

supertav08
Activity Score 204
tbwa/guatemala
Guest's picture

An other brand which is using Paul's image. Citroën advertisement: http://bit.ly/9HoaYP

Guest
ria24's picture

Hi. I wish to inform u about CONCERNED COMMUNICATOR AWARD, which is a social print advertising award (for ad professionals & freelancers only) Prize money is US $ 11,000 and there is no entry fee. Send as many entries (published or unpublished) as u wish by email on cca@epatrika.com.
All u need to do is send ur ad/s based on any social issue- fill an entry form downloadable from www.concernedcommunicatoraward.org
Last date 13th Sept. 2010
I beg ur pardon if the info is not relevant to u.

thanks.
Pragati

ria24
Activity Score 30
Marketing Manager at india
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