Party, 3

Agency Network: 
May 2007

Print advertisment created by BBDO, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.

Don't sleep at the party

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins

Comments (12)

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joelapompe's picture
Activity Score 3853

Don't ask me why but they did it again... the very same campaign was done in Brazil too, 3 years ago in 2004 for MTV !!! With exactly the same jokes!!! Made by Age Comunicacao, you can see it on Cannes Archive Online and soon on my website :

Marcel Crawford's picture
Marcel Crawford
Activity Score 6

Oh...It seems to be another punch on Almap's stomach...

Saltsea's picture
Activity Score 319


Saltinass's picture
Activity Score 48

Done before, I´ve seen the concept 100 times, whats going on with almap, regular art, bad concept.

theredm's picture
Activity Score 252

You know what the one thing in this world that I love is? Collages. God, I love collages. If I could put a collage on every wall of my apt, I'd be in heaven. Bartender! Collages all around!

Have an original thought for god's sake.

Rog's picture
Activity Score 6080

Too easy. Soft. Fluff. And this doesn't actually feel right for the brand to me.

>>>> That's not an ad. THIS is an ad.

klaussnow's picture
Activity Score 1645

had to enlarge the pics to see the hilarity, oh college.

... its already been done...

NITROXROX's picture
Activity Score 130

I don't know whats scarier, this campaign or the fact that it was awarded at Clio's.

hang-the-dj's picture
Activity Score 1262

Okay, I know it's been done a hundred times but I think even the basic idea is flawed.

These people didn't just fall asleep, they passed out drunk. And no amount of cola would have kept them awake.

Unoriginal and Crap.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
Activity Score 165

To poor to be Pepsi, but I really laugh with the guy in the sofa... I'm gonna do it sometime!

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

This campaign is why I'm not a fan of the Clio's. They gave it bronze! Bloody hell.

Bianconiglio's picture
Activity Score 406

Ops... I never saw this campaign before.
I like it, especially the guy in the sofa.

This could be a very good concept for a community on-line.

(Bianconiglio is looking for some freelance work)