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Party, 1

Agency Network: 
Published/Aired: 
May 2007
Description: 

Print advertisment created by BBDO, Brazil for Pepsi, within the category: Non-Alcoholic Drinks.

Don't sleep at the party

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Roberto Pereira
Art Director: Gustavo Victorino
Copywriter: José Luiz Martins

Comments (11)

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Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

10/10

Londonpride's picture
Londonpride
Activity Score 171

metal

Ravages's picture
Ravages
Activity Score 842

didn't somebody do this already?

fractalrene's picture
fractalrene
Activity Score 1504

I thought this would look cool on video... guess I was right (and add a little electro house): http://www.youtube.com/watch?v=6zo1-XlazvY&mode=related&search=

Saltsea's picture
Saltsea
Activity Score 319

0/10
Out of any shortlist in the world.
How can you target it "metal"? It's so 1st level.

fractalrene's picture
fractalrene
Activity Score 1504

Well, it won at this year's clio actually.

MarceloG's picture
MarceloG
Activity Score 820

I liked it a lot. Specially the art direction. No one can turn a magazine page with this ad without looking at it. An it is easy to understand. Very good!

xyz's picture
xyz
Activity Score 23

They're asleep because they passed out from being drunk. Not a message I would want to be connected to if I were the client.

RAZ21's picture
RAZ21
Activity Score 255

I actually find the connection interesting: instead of getting drunk with alcohol and ending up like them and missing the party, drink this: it's alcohol free and will get you partying all night:-)

"there's nothing more difficult than a line"p.picasso

simpson_tech's picture
simpson_tech
Activity Score 98

this is fantastic.
ideea and craft.

k-rocka's picture
k-rocka
Activity Score 426

Only need one image, the collage seems unnecessary.

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