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gioborde's picture

I like the idea, but the situations are not quite appropiate. In this case, associating a drinking beverage with having the shits??, makes it look as if it had some kind of laxative effect. On both ads, there are much more different and interesting situations that would go deeper into a real insight of not being awake rather than loosing your memory.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

andylefty's picture

Not very original and wrong association with Pepsi.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
dbor's picture

A-m-m... What's this?

dbor
Activity Score 1455
Winter's picture

bad bad bad bad sooo bad.
wake up?
what?! where's the link?man even the colours are wrong, yellow???

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
Johnson.A's picture

I don't get it... maybe I'm dumb... wake up and find the right key to take a dump? drink Pepsi MAX to clear your mind? energy? caffeine? weak link.

Johnson.A
Activity Score 43
Ryerson
stewart76's picture

Very bad

stewart76
Activity Score 234
kptkptn's picture

what?

kptkptn
Activity Score 33
Graphic Designer |

helluu

pindaro's picture

Find it faster because you'll be more awake. The graphic solution of the labyrinth in great.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

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