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In the raw, 1

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by BBDO, United Kingdom for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Abbott Mead Vickers BBDO, UK
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sneakyhands's picture

"I'll tell you the commercial they'd like to do, if they could, and I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breast. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week." -- Bill Hicks

sneakyhands
Activity Score 1857
Copywriter
ivan's picture
ivan
Creative Director at Ads of the World
manu.rox's picture

hahahahahhahahahahaha....... dats so true man !

manu.rox
NomadDCLXVI's picture

right on spot :)))))) yeah!

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

izmild's picture

It's promoting naked body. But, it's done well to grap my attention to see...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

vinaks's picture

RIP Bill Hicks.

vinaks
Activity Score 30
Creative Director
winokur's picture

You would think they would either have better retouching or the guts to shoot these practically - that would be entertaining.

winokur
Activity Score 47
Photographer at Winokur Photography www.winokurphotography.com |

Michael Winokur www.winokurphotography.com

Guest commenter's picture

Is an asscrack forbidden?

Guest commenter
Fogell's picture

Don't show naked people unless you can really show them naked.
It makes pepsi come across as a prude american wannabe brand (which they are)

Telling the consumer to dare to go raw, while tey're not daring to show the rawness is pathetic.

Fogell
corre's picture

so how does product connect with all that? Is the pepsi raw supposed to be a more natural drink with less sugars and additives and etc?

corre
Activity Score 196
Guest commenter's picture

This is what Reeves called "Vampire effect".

Guest commenter
morfeus's picture

It's what Reeves called "Vampire effect".

Sorry, but it's awfull.

morfeus
Guest commenter's picture

Shot in the studio, then composited onto a street picture...Sad.
They didn't have the balls to take her to the streets.

No wonder Pepsi *sucks* at everything these days.

Guest commenter
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