In the raw, 1

Agency Network: 
December 2008

Print advertisment created by BBDO, United Kingdom for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Abbott Mead Vickers BBDO, UK

Comments (13)

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sneakyhands's picture
Activity Score 1857

"I'll tell you the commercial they'd like to do, if they could, and I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breast. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week." -- Bill Hicks

ivan's picture
manu.rox's picture

hahahahahhahahahahaha....... dats so true man !

NomadDCLXVI's picture
Activity Score 441

right on spot :)))))) yeah!


izmild's picture
Activity Score 770

It's promoting naked body. But, it's done well to grap my attention to see...

vinaks's picture
Activity Score 30

RIP Bill Hicks.

winokur's picture
Activity Score 47

You would think they would either have better retouching or the guts to shoot these practically - that would be entertaining.

Guest commenter's picture
Guest commenter

Is an asscrack forbidden?

Fogell's picture

Don't show naked people unless you can really show them naked.
It makes pepsi come across as a prude american wannabe brand (which they are)

Telling the consumer to dare to go raw, while tey're not daring to show the rawness is pathetic.

corre's picture
Activity Score 196

so how does product connect with all that? Is the pepsi raw supposed to be a more natural drink with less sugars and additives and etc?

Guest commenter's picture
Guest commenter

This is what Reeves called "Vampire effect".

morfeus's picture

It's what Reeves called "Vampire effect".

Sorry, but it's awfull.

Guest commenter's picture
Guest commenter

Shot in the studio, then composited onto a street picture...Sad.
They didn't have the balls to take her to the streets.

No wonder Pepsi *sucks* at everything these days.