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Anatomy

Campaign
Agency Network: 
Published/Aired: 
September 2010

Description

Pepsi Max with ginseng won't let you fall asleep. poster campaign for universities.

Print advertisement created by BBDO, Russia for Pepsi, within the category: Alcoholic Drinks.

Caption

Wake Up!

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Max Kitaev, Pavel Ganin
Copywriter: Victor Sokolov
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atb2005's picture

Very nice! The tagline, "Wake up!", however, is old.

atb2005
Activity Score 13557
Guest's picture

it make me yawn, but it´s pretty cool

Guest
Guest's picture

am i the only one who thought that was obama?

Guest
Guest's picture

great concept. cool art direction

Guest
Guest's picture

Obama was my first thought too...

Guest
Guest's picture

it cuts you into half???

Guest
Guest's picture

it cuts you into half?

Guest
SCHIZFLUX's picture

The brand here definitely helps students to master human anatomy.. The question is: Does human anatomy – visually horrific as it is with connotations of illness, death, etc., – help the brand just as much? Good execution, but i am not sure about the pragmatics.

SCHIZFLUX
Activity Score 40
Boxey's picture

okay

Boxey
Activity Score 8879
Melaleuca In-House
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