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Chainring

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

With more people riding bikes than ever before, it’s the perfect time to launch a national movement to improve bicycling. Therefore, Colle+McVoy teamed up with the national coalition Bikes Belong to create People for Bikes, an entirely new brand and movement to make our world a more bike friendly place - to build more trails, paths and bike lanes, to make riding safer and more accessible for everyone.

Print advertisement created by Colle+McVoy, United States for People for Bikes, within the category: Public Interest, NGO.

Caption

peopleforbikes.org celebrates Bike To Work Week

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Associate Creative Director: Brian Ritchie
Senior Interactive Designer: Zara Gonzalez Hoang
Senior Writer: Joel Stacy
Senior Art Director: Derek Till
Junior Art Director: Fabien Dodard
Senior Designer: Joe Monnens
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sirvan's picture

Sorry, but I really don't think this will ENCOURAGE people to bike to work.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

gonndo's picture

For the first time in my life, I agree with him...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sirvan's picture

Me?

How do you know I'm a "him"?

;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

AssassinX's picture

The whole campaign is nearly a disaster.
Sorry to say that.

AssassinX
Activity Score 1329
picntype's picture

So, this Ad says biking is bad... it ruins your waxed-sexy legs.

picntype
Activity Score 175
Art Director
Pombooie's picture

Actually, I think this is the most insightful of the three ads.

Pombooie
Activity Score 407
Jupiter's picture

if the objective of this campaign is to encourage people to use bikes to work, this one fails...

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

bijoyvp's picture

its gives a negative meaning.

bijoyvp
Activity Score 50
Art Director
kingzeus's picture

why the scar??

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

benihana77's picture

It's a grease stain from the chains or gears.

Yeah...it doesn't really sell the idea of biking. It's almost like it's trying to say that if you bike, you'll look tough, but it doesn't carry the message through. It just lets it fall flat. The other ads aren't much better.

Would have been smarter to show a business person riding their bike past a bunch of others who are stopped at a red light, or caught in traffic. That would show the advantages pretty well. Maybe toss in some nasty exhaust to emphasize the greenness of riding a bike to work.

benihana77
Activity Score 86
Graphic Designer |

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
http://benpaddockdesign.com/ihadathought/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

jbuckingham's picture

No.

jbuckingham
Activity Score 909
MJStinson77's picture

I agree with some of the others, this doesn't highlight a positive aspect of biking to work.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Gualcor's picture

mal mal mal

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

aRianna_.'s picture

hmmmm...

aRianna_.
Activity Score 281
Media Buyer at CultureSpan Marketing
Brooklander's picture

Yea, no woman is gonna wanna ride to work after seeing this.

Brooklander
Activity Score 42
Art Director
jponino's picture

sucks : poor idea, and moreover, this execution, this art is shit ! it seems like the 2nd leg is before the first one, dunno, weird isn't?

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Dzsoi's picture

If the idea is not persuading at all, it should be funny or creative at least.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Ed Rapport's picture

why not just show the women in those nice biking shoes?? Why show an ad with, oil spot, rip or tear... really can't make since of it.. but not a good execution at all.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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