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Published/Aired: 
February 2008
 People

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Description

Bonds Chesty turned 70 this Australia Day. The Campaign Palace, Sydney set out to remind people of its iconic status as Australia’s unofficial national uniform and get them to buy and don a Chesty for Australia Day. Bonds also donated money to the Surf Life Savers.

Caption

Wear Australia.

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Georgia Arnott
Designer: Thom Davy
Creative: Jon Burden
Photographer: Neil Massey
Photographers Assistant: Lisa Lovick
Team Leader: Sasha Firth
Account Manager: Pam Lloyd
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Whitefang's picture

Where is the idea? Arse.

Whitefang
Activity Score 509
Chris's picture

i think the australian skin cancer foundation wont like this campaign.

Chris
Activity Score 1935
Art Director
JamurPutih's picture

what is this?

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

xhp's picture

its like "we are australia", thats what i read at the first sight

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

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