Agency Network: 
March 2008

Print advertisment created by TBWA, South Africa for Pentax, within the category: Electronics, Technology.

8 frames per second.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz

Comments (44)

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john doe's picture
john doe
Activity Score 1571

hilarious. i love it!

Vicomte's picture
Activity Score 287

Fucking good and funny!!!

imtri's picture
Activity Score 15

don't get me wrong but the bkground is in vietnam guys!

yeh, i like the idea much!

everartz's picture
Activity Score 7613

HAHA! cool...i like it!

| everartz |

ogilvyandmenon's picture
Activity Score 178

lol.. nice

johnson's picture
Activity Score 45

ha ha ha..

8718's picture
Activity Score 132

Done. By Naga DDB Malaysia.

john doe's picture
john doe
Activity Score 1571

prove it or leave it

wildbore's picture
Activity Score 749

simple n effective!

vipin's picture
Activity Score 148

very nice, just very nice

Me is vipin

LeeHarvey's picture
Activity Score 3045

I love it, but shouldn't the motorcyclist and the black car move just a tiny bit?

funky_frogii's picture
Activity Score 2538

cooooooool one ..good

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Ravages's picture
Activity Score 842

Except for a slight paunch on Clark Kent, this is a terribly good ad. Man!

soulbearer's picture
Activity Score 213

Above all....good insight

LimitedTimeOffer's picture
Activity Score 200

Whilst I agree the creative execution is super, what is this "insight" you speak of? The ad explains the fast capture ability of the product, but as far as I can see there's no interesting insight into the target here.

simon.gross's picture
Activity Score 541

Surely the insight is that you can now capture things you would otherwise miss - certain to resonate with any photographer.

JAGGY's picture
Activity Score 1382

TBWA Rocks!

Jaggy, MICA Ahmedabad

elgrecones's picture
Activity Score 323


JohnsonPaul's picture
Activity Score 164

simple and effective ad

rosss's picture
Activity Score 146


Tincho's picture
Activity Score 1093

Maybe the bike should be moving a bit in every frame... but that is just a detail.

Awesome work.

chikirom's picture
Activity Score 133

ja ja nice!

Cooxie's picture
Activity Score 124

Great concept, and funny. But if I was Superman, what's the point going inside a booth made of glass to change? If I can't do it in a hidden place, I'd rather do it in the middle of the street, I'd have more space to remove my clothes! :)

Bibhuti's picture
Activity Score 30

Valid point Cooxie. But it's so funny that people will ignore that little fact.


sloppy4's picture
Activity Score 1492

why not wonder woman? i always wanted to catch her mid spin. maybe it's a linda carter thing i had going.

puppiepoppy's picture
Activity Score 1634

Between the 4th & 5th frame, they should feature the Superman with his hand in the underwear adjusting his dick, hahaha.

Dick Huges's picture
Dick Huges
Activity Score 937

Do you all work at TBWA? This ad is really bad. The art direction is terrible, and the idea is weak. I'm pretty sure tbwa did a team effort to come here and do positive comments on this ad. It looks like student work. I No offense to students.

Bundy Agency's picture
Bundy Agency
Activity Score 597

Huges your a dick,
In what way is the art terrible, is it the white space, have you seen the " 8 frames in a row" execution done better, you dont like the logo use. back up your comments if your going to have a go at it.

NITROXROX's picture
Activity Score 130

You must be an american. Small minded, insecure, talentless need I say more.

sloppy4's picture
Activity Score 1492

i'm a yank. and i liked it.

NITROXROX's picture
Activity Score 130

In that case my apologies. Guess every country has an asshole.

Crisp One's picture
Crisp One
Activity Score 2005

We've all seen allot of bad professional work, so students shouldn't always be the fall back excuse if an idea doesn't look polished, or developed.deeper. Plus this idea kicks ars.

Kick rocks Dick.

Blissful's picture
Activity Score 142

Yes we all work at TBWA, you caught us, we actually had a meeting this morning and MR TBWA himself told us all to go to ads of the world and praise this ad.

-Nice ad by the way

krautland's picture
Activity Score 3216

simple way to demonstrate the benefit. winner. now turn it into a campaign.

sold's picture
Activity Score 3305

i see the campaign:
- a old woman posing to photo smiling, she laugh so muth that her set of teeth pull of!
- a boy and a dog posing, the boy hold an ice-cream, smiling... POW, dog eat the ice-cream, last pic: boy crying.
- some old-fashion guy posing with 3 young women close to her convertible car, a bus pass very fast and, POW, the wig go away.
- a fat family sit on a park bench posing for a pic, POW, bench is on the ground, and family too.
- some guy posing to show how good body he have, but the 8 pics take he shrinking the belly.

well, there are many other possibilities, even better than my examples, i think.

i like this aproach and concept a lot, congrats to the team!

Activity Score 1838

They're good moments but generic, to run with this in a campaign, you could use other more iconic imagery. A few ideas are; the bone toss in 2001 A space odyssey, the ali/liston knockout, the moonlanding first step, Janet Jackson's tit popping out etc.

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

DarkSide's picture
Activity Score 1066

I like it.

craftsman's picture
Activity Score 67

Great concept!
Unfortunately, this Pentax model produces only 3 images per second in the shooting mode...
Still love the ad though.

TexasH's picture
Activity Score 365

Or 21 with the high-speed advance mode... :)
Love the ad too, btw.

mimi_g's picture
Activity Score 56


nkad007's picture
Activity Score 96

good one...

Gina C.'s picture
Gina C.
Activity Score 14

Great one..Can't stop laughin'

Fatty3's picture
Activity Score 37

probably the best ad I've seen on this site so far...

dusit phongkraphan's picture
dusit phongkraphan
Activity Score 9

I'm OTTO (Photographer) R u remember me? This ad! Mr.Banana (Producer) and our team in Professional Image Vietnam would like to say Hello and Congratulation.!
Hope we will working with you in the future...Cheer!!!
Mr. Dusit Phongkraphan (OTTO)