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Travel with words, Pisa

Campaign
Agency Network: 
Published/Aired: 
January 2010

Description

Print advertisement created by IESP, Brazil for Penguin, within the category: Media.

Caption

Travel with words, meet the world.

Advertising Agency: IESP, João Pessoa, Brazil
Creative Director: Elias Figueiroa
Art Director: Elias Figueiroa
Copywriter: Elias Figueiroa
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Highest Rated

mikeelrapido's picture

Nice, but nothing special.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Phil Lestino's picture

This leaves me totally cold. If you are travelling with words why is it necessary to try and make it into a picture...not exciting and why is the leaning tower green? That said I have just reached 1000 pencils! Hooray I hope they are coloured ones.

Phil Lestino
Activity Score 1684
rambambiro's picture

i think the tower is green because the colours of the italian flag. The can't use red because it was used on the London example, so I supose thats how it ended green.

rambambiro
Activity Score 57
Art Director
andyStock's picture

Couldn't disagree more Phil, I think all 3 of these are absolutely brilliant. I love the simplicity of them.

andyStock
Activity Score 666
ek kanya's picture

sweet. very nice.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

mikeelrapido's picture

Nice, but nothing special.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Shawali's picture

It's nice and simple but it looks like their target audience is kids. The typo play looks like it comes a book for 5 yo.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Dzsoi's picture

I kind of agree with Phil, clean concept but not very exciting. You really don't want to say reading is this boring, do you?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Carlos Garcia's picture

I think it would be a better campaign if it used titles from Penguin Books instead of names of cities around the world.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Hiperion's picture

Yawn...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
nezvanova's picture

Suwwweeet u guys....above all a great idea

nezvanova
Activity Score 13
Copywriter at Ogilvy & Mather,Delhi / Mudra Institute of Communications Ahmedabad
advocate's picture

nice graphic design only

advocate
Activity Score 268
Art Director at Philippines
luispiter's picture

jajaja nice

luispiter
Activity Score 2756
comunication
brandingworthspreading's picture

Penguin as a brand is simple and elegant. I find it perfect.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Prime83's picture

Very nice.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Tommy G.'s picture

easy concept. student idea.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
thedesignaddict's picture

The campaign is built on a plagiarized idea :-(

http://www.blanka.co.uk/i/products/3260.jpg

thedesignaddict
Activity Score 5403
Art Director at Freelance
shahidali's picture

superb. love the simplicity and more importantly it should immediately connect with the target readers.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Adaddicted's picture

good... they are not the same old saucers!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Icharyess's picture

very simple typography but has a deep meaning,, reflects each place,, like it ^^

Icharyess
Activity Score 13
Spoonfeederxxx's picture

5-star CRAP!

Spoonfeederxxx
Activity Score 641
Copywriter
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