Agency Network: 
February 2010

Print advertisment created by DDB, Hong Kong for Penguin, within the category: Media.

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriters: Paul Chan, Jay Lee
Art Directors: O' Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung

Comments (15)

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monsieurange's picture
Activity Score 520

No sé qué es penguin así que no puedo opinar a cerca de la idea, pero el HDR está muy bueno.

mrckais's picture
Activity Score 417

Penguin es una editorial, es todo acerca de libros, pero yo no logro entender el concepto de ésta campaña


xcreativity's picture
Activity Score 2374

good photo, concept not that good

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Corbeen's picture
Activity Score 1093

u can say good photo, i don't understand the concept. actually is the opposite. GREAT concept bad photo for it.

talkingisfree's picture
Activity Score 2712

Great concept, good photo.

frezfromhood's picture
Activity Score 43

Hmm What is Pinguin?

Schirone's picture
Activity Score 98

i reaIIy Iike it

i'm here because i'm procrastinating

raghavendra's picture
Activity Score 232

the book she is referring to is it her guide or
has she delved too deep in her reading that she couldn't care less about the historical place

i'm confused?

CUTIEPIE's picture
Activity Score 347

Penguin is a book store. the girl is reading a book and its totally inmerse in it so the people around here (that should be a lot being a touristic place and all) is like if they werent, get it?! i really am not an annoyingly "done" type of person but :shamelessly DONE"! i think ive seen this execution before and i cant find it... hold on ill get it!

rolling.stone's picture
Activity Score 2741


~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture
Activity Score 1093


WillyLatasa's picture
Activity Score 616

So she's looking for some addresses and there's no one around to help her?

"Bright ideas bring better results"

alejulimaty's picture
Activity Score 842

I like the idea, but the places are a little bit weird. would you read standing next to the louvre? wouldn´t you go to a more confortable place and seat?

sahilosophy's picture
Activity Score 75

She looks like she's waiting outside, first referring to her guide. Maybe if she would have been sitting, it would have been clear that she's enjoying a book.

advertising ninja's picture
advertising ninja
Activity Score 616

she should just read it inside louvre, standing next to mona lisa or something.
concept is really elegant.
love it.