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Paris

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by DDB, Hong Kong for Penguin, within the category: Media.

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriters: Paul Chan, Jay Lee
Art Directors: O' Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung
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monsieurange's picture

No sé qué es penguin así que no puedo opinar a cerca de la idea, pero el HDR está muy bueno.

monsieurange
Activity Score 520
Creative Director
mrckais's picture

Penguin es una editorial, es todo acerca de libros, pero yo no logro entender el concepto de ésta campaña

mrckais
Activity Score 417
Art Director |

mrckais

xcreativity's picture

good photo, concept not that good

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Corbeen's picture

u can say good photo, i don't understand the concept. actually is the opposite. GREAT concept bad photo for it.

Corbeen
Activity Score 1093
talkingisfree's picture

Great concept, good photo.

talkingisfree
Activity Score 2712
Art Director
frezfromhood's picture

Hmm What is Pinguin?

frezfromhood
Activity Score 43
Copywriter
Schirone's picture

i reaIIy Iike it

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

raghavendra's picture

the book she is referring to is it her guide or
has she delved too deep in her reading that she couldn't care less about the historical place

i'm confused?

raghavendra
Activity Score 232
Copywriter
CUTIEPIE's picture

Penguin is a book store. the girl is reading a book and its totally inmerse in it so the people around here (that should be a lot being a touristic place and all) is like if they werent, get it?! i really am not an annoyingly "done" type of person but :shamelessly DONE"! i think ive seen this execution before and i cant find it... hold on ill get it!

CUTIEPIE
Activity Score 347
rolling.stone's picture
rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture

so?

Corbeen
Activity Score 1093
WillyLatasa's picture

So she's looking for some addresses and there's no one around to help her?

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

alejulimaty's picture

I like the idea, but the places are a little bit weird. would you read standing next to the louvre? wouldn´t you go to a more confortable place and seat?

alejulimaty
Activity Score 842
brother buenos aires
sahilosophy's picture

She looks like she's waiting outside, first referring to her guide. Maybe if she would have been sitting, it would have been clear that she's enjoying a book.

sahilosophy
Activity Score 75
Copywriter
advertising ninja's picture

she should just read it inside louvre, standing next to mona lisa or something.
concept is really elegant.
love it.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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