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One few over the cuckoo's nest out of Africa

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Rubecon, India for Penguin, within the category: Media.

Caption

One few over the cuckoo's nest out of Africa
Buy one Penguin classic and get another one FREE!

Advertising Agency: Rubecon, Chennai, India
Associate Creative Director: Elizabeth Jebaraj
Creative Directors: Alexander Zachariah, Meera Zachariah
Visualizer: Dharshini S Kumar
Copywriter: Sajan Prathap Singh
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luispedromendezb's picture

What? the idea?? the concept?? confused

luispedromendezb
Activity Score 104
whatthefudge's picture

What? why do you still comment?? why are you still here?? confused

whatthefudge
Activity Score 1266
everartz's picture

listen just ignore him... i cant believe it that he created 2 accounts to comment using one of them and reply to him self from the other one!
looks like he has schizophrenia like it shows in his profile photo!

everartz
Activity Score 7613
Art Director |

| everartz |

Vingy's picture

Es confuso porque son nombres de libros en su idioma original, igual y aquí los conoces o los has leido pero con la traducción. Es una buena idea

Vingy
Activity Score 474
Copywriter at Advance
luispedromendezb's picture

Entiendo. Gracias.

luispedromendezb
Activity Score 104
Leo Turk's picture

Por favor sea considerado y se abstengan de hacer comentarios a ti mismo a la publicidad y todos los individuales. Si tienes algo inteligente que decir, sólo entonces se debe comentar. Como ustedes saben, es muy grosero con la gente molesta. Gracias.

Leo Turk
Activity Score 34
Hurriyet
copycopycopy's picture

Oh god. Have you ever figured a single ad in here??
Nice Copy but. Like it :-)

copycopycopy
Activity Score 148
Copywriter
buyandsell's picture

Can't believe that anybody wouldn't get the idea at first glance.

buyandsell
Activity Score 90
Graphic Designer
Ron Burgundy's picture

Perfect for the client, wonder how many titles it took to go through to make 'em work

Ron Burgundy
Activity Score 1630
Art Director at Southern California
LeeHarvey's picture

Not enough I'm afraid

LeeHarvey
Activity Score 3045
Creative Director
Yarp's picture

If you read books/ buy them, then you'd get it. However, I think this may have been done before...

Yarp
Activity Score 385
Copywriter at Freelance
kleenex's picture

I like the concept here. It works for the target market.

kleenex
Activity Score 51110
Web Designer/Developer
Billoughsby's picture

"Wheel of Fortune"

Billoughsby
Activity Score 5144
Art Director |

That's it.

shahidali's picture

The two name's of classics are not really gelling the way intended and hence failed. Its clear.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Lazarus's picture

These are lame. Sorry.

Lazarus
Activity Score 1536
Creative Director
rakhal's picture

bad art

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Direstion's picture

great

Direstion
Activity Score 115
Planner at PZL advertising agency
Anonymous Author's picture

Half the required impact. No Man is an Island of Doctor Moreau would love to get his hands on these. ©

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Nude Copy's picture

im nt a kid the ad is nt for me

Nude Copy
Activity Score 1054
Copywriter at India
jec's picture

I really like this campaign. I think its great for the Target audience. I like how it has a 5 second incubation till you get it. I agree that the titles could have been a little more cleaver and a little more recognizable, but I think over all it works.

jec
Activity Score 8
Savannah College of Art and Design
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