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London

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by DDB, Hong Kong for Penguin, within the category: Media.

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan
Copywriters: Paul Chan, Jay Lee
Art Directors: O' Poon, Fei Leung
Photographer: Steve Wong
Retoucher: Bon Leung
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xcreativity's picture

same thing..

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Rabubi's picture

Love it.

Rabubi
Activity Score 560
Copywriter
talkingisfree's picture

This is really good.

talkingisfree
Activity Score 2712
Art Director
muraliduggineni's picture

This is the famous Piccadilly Street

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

everartz's picture

and?

everartz
Activity Score 7613
Art Director |

| everartz |

FULLYLOADED's picture

I would have left it at the first campaign round of these. Heard you the first time....AD wise....the people look fake. Some more attention wouldn't hurt on the first two... Liked round two images better then the first campaign round....But, please, lets put this idea away now aye.....You'll put juries to sleep and sabotage the rest of us, or is that the idea???

Also there's no shopkeeper....So he stole the book from there??? Penguin promoting crime now aye??? Naughty Pingu

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
FULLYLOADED's picture

ohhhh...and did I say, yawn now...please let idea R.I.P

FULLYLOADED
Activity Score 83
AXIS ADSCHOOL
Marlus Lau's picture

what?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Patata Casada's picture

I think it would work better with an empty pub, for example. The man reading in the middle of the street looks weird... :S

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
matks's picture

No, it wouldn't. Pubs happen to be empty quite often, piccadilly doesn't.

matks
Activity Score 476
Advertising
mrckais's picture

i really don't get it at all

mrckais
Activity Score 417
Art Director |

mrckais

Corbeen's picture

The cheapest ticket to everywhere is the book...

Corbeen
Activity Score 1093
Viranica's picture

yayaya.... insightful

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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