Agency Network: 
June 2008

Print advertisment created by Saatchi & Saatchi, Malaysia for Penguin, within the category: Media.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography

Comments (16)

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thirty6chambers's picture
Activity Score 1464

this is ffffresh!

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Fantastic set.
Beautifully realized, and works well for the product.
Just the the right amount of art direction

niffob's picture
Activity Score 94

These are very nice.

Davosk's picture
Activity Score 4815

Outstanding x 4.

funky_frogii's picture
Activity Score 2538

please explain

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

thirty6chambers's picture
Activity Score 1464

penguin is a book publisher. if you need an explanation beyond that then... sorry.

Alistair C.'s picture
Alistair C.
Activity Score 692

wow, very good :)

Brema's picture
Activity Score 192

this is the stuff that epiphanies are made of!! for the sake of Rohith, the ad simply takes you through various stages of a story in a book (obviously published by Penguin) by defining the page range.. sorry guys had to let him share in on our enlightenment

Strike two stones with one bird

AD1014's picture
Activity Score 307

very very good. it deserves to have won at cannes (i think it won gold).

Jimmie's picture
Activity Score 127

Oh this one is really cool. Very great job. N°1.

salvarredy's picture
Activity Score 354

great, great campaign,
the pictures are awesome!

really good job.

slim's picture
Activity Score 1047

Excellent work for Silverfish bookshop ...oops, I mean Penguin books.

Saatchi & Saatchi does it again.

Texnartist's picture
Activity Score 225

Fine I get it, but if these images are tied to specific book and not just to get people to read in general shouldn't they at least have the name of the book?

••• Why Think When It's Easier To React •••

picktokyo's picture
Activity Score 1404

this is fantastic love it very much

satrianee's picture
Activity Score 3748

i wish these "books" are for real. And maybe a cover of the real one was in the ad somewhere... Would it be too much to ask?

kleenex's picture
Activity Score 51044

I like them all.