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Gripping, 2

Campaign
Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by DDB, Hong Kong for Penguin, within the category: Media.

Advertising Agency: DDB Hong Kong

Creative Directors: Paul Chan

Copywriters: Paul Chan, Jay Lee

Art Directors: O’ Poon, Fei Leung 

Photographer: Steve Wong

Retouchers: Bon Leung, Joe Kam
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Guest's picture

if i get the idea, i like it.. but its very softly speaking, which is directly the thing why i like it

Guest
Fabio Eymael's picture

Cool - Its Hong Kong. Where are he people? Where are the cars? She is reading her book, nothing will disturbe.

I don't get it in my first look...

Fabio Eymael
Activity Score 189
Mart Pet Comunicação - Advertising Agency
Guest's picture

took me a while to geddit too. but once i got it, it put a smile on my face.

best campaign i've seen for some time.

well done !

Guest
adhythya's picture

ehm... xclent.
i feel like that while i'm reading.
just me and the book.
peacefull!!

adhythya
Activity Score 8
Copywriter |

ehm...

picktokyo's picture

err.. dun like it. I dont want that benefit. Singapore did it better in "Escape to a book" campaign.

picktokyo
Activity Score 1404
Copywriter at JWT
fotdot's picture

Not good. I think they forgot to add the janitor to the credits, because this is simply rubbish. Sorry.

fotdot
Activity Score 673
Creative Director
Guest's picture

poor, boring,shit

Guest
jackblack's picture

Close but no cigar. There's simply no way a client these days would run a campaign like this. Unless of course the agency pays for it. But even then, unlikely.

jackblack
Activity Score 2357
Art Director
Guest's picture

So how would you get the cigar, jackblack?

Guest
Guest's picture

You stupid suit. You stupid stupid suit. You stupid stupid stupid suit. I feel soory for you. Has you wife/girlfriend left you yet?

Guest
jackblack's picture

The concept is weak at best. The scenes should have been globally identifiable cities with heavy pedestrian traffic so it is very clear what is happening. Especially since there is no headline or themeline to speak of, the visual has to nail it to get the message across. That's why this campaign stops short. It's obviously targeted at an award show jury, rather than the consumer. Nothing wrong with that, but if you're going to do scam it's got to be stellar. Sorry, this is not.

jackblack
Activity Score 2357
Art Director
Guest's picture

nice concept: when you read there is nothing else around you.

elegant

Guest
Guest's picture

is he eating her self or what do i have to use a magnifying glass just too se the idea.. damn.

Guest
Guest's picture

damn.. magnifying glass please

Guest
Guest's picture

the last year campaign was much stronger than this.

Guest
Guest's picture

Think its ok but as someone said, the previuos campaign was better

Guest
mark3r's picture

Smart!

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

you think is ok?
boring

Guest
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