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FairyTales

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by Y&R, Malaysia for Penguin, within the category: Recreation, Leisure.

Caption

Books for every interest.

Advertising Agency: Y&R, Malaysia
Executive Creative Director: Gigi Lee
Creative Group Head: Hoe Yew Pong
Art Directors: Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay
Copywriters: Boone Wong, Andrea Yap, Azeril Johari
Illustrators: Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man
Designers: Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin
Typographers: Emily Tan, Loh Gan Kai
Photographer: Wizard Photography
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VampAd's picture

Beautiful.

VampAd
Activity Score 1151
CrackerJackFlash's picture

a lovely campaign

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

hasalaka.th's picture

Brilliant campaign up to bottom.

hasalaka.th
Activity Score 288
mediamax
Troll's picture

I really like this campaign.
Nice insight and brilliantly executed.
Congrats. Wish I'd done it.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

bate_palmas's picture

Ok - brilliant. I thought at first it wasn't great but I've changed my mind. 10 points.

bate_palmas
Activity Score 1479
somecopywriter's picture

Amazing craft in the whole series, I love the attention to detail. What a great campaign.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
f1th4p's picture

Best from campaign. I wish the rest had some illusions in it.

f1th4p
Activity Score 7
mark3r's picture

Love the art!

mark3r
Activity Score 1949
Art Director at Scout
Jackbr's picture

Great art and nice concept.

Jackbr
Activity Score 1500
Art diretor |

JackBR

CommandZ's picture

Just a top notch job all the way round.

CommandZ
Activity Score 2498
Creative Director
kleenex's picture

Winner!!! The whole set of ads are great.

kleenex
Activity Score 51110
Web Designer/Developer
stickynotes's picture

great artwork! spot on for penguin

stickynotes
Activity Score 1094
MindDrift's picture

I don't understand the hype. The visual is stunning, but the concept is very reminiscent of Absolut vodka.

MindDrift
Activity Score 1170
Graphic Designer
thatcopyguy's picture

Beautiful. About time that penguin got recognized as an icon.

thatcopyguy
Activity Score 44
Chelle Boo's picture

Im speechless...this is mind blowing.

Chelle Boo
Activity Score 56
ajx's picture

Nice detailing

ajx
Activity Score 116
Creative Director |

deja fuck

Nike Diesel's picture

Excellent campaign. So stylish and perfect in details. I really adore all executions in this campaign. Well done!

Nike Diesel
Activity Score 13630
Art Director
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