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Exclamation Mark

Campaign
Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by Y&R, Singapore for Penguin, within the category: Retail Services.

Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Copywriters: Rowan Chanen
Art Director: Kirsten Ackland
Print Producer: Kim Lim
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miko1aj's picture

nice one. I like that ad encouraging people to read really is doing this. Not showing twisted idea picture, but inviting into letter and imagination world. Yep.

miko1aj
Activity Score 3086
teenie's picture

Love it!!!!! Oh, how I wish I'd written that. Marvelous, wonderful, funny, insightful, intriguing... what else can I say?

teenie
Activity Score 1894
Copywriter
vurtomatic's picture

I think the last line, "These days, they can be found spending their evenings alone, punctuating the awkward silence" is a bit forced. It's trying to play on the fact that they're punctuation marks, but why are they awkward if they eloped and got together? Because she's standing on her head these days?

vurtomatic
Activity Score 364
sagsraj's picture

You guys rock! (Sorry about the cliche & the excalmation mark...sorry...exclamation point) Brilliant piece of writing. We guys fell in love besides reading it out loud for the entire team. gr8 simply gr8

sagsraj
Activity Score 98
Copywriter
jsbrocka's picture

Subtle humor, wonderful insight, and a tongue-in-cheek approach to the brand -- no wonder this is another good copy ad from this brilliant campaign!

jsbrocka
Activity Score 19
Copywriter
copycomoelcopi's picture

fine copy.

copycomoelcopi
Activity Score 822
Copywriter
gordon9999's picture

fantastic

gordon9999
Activity Score 8
USA
Guest's picture

I think they mean "!!??" as the awkward silence

Guest
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