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Desert

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Saatchi & Saatchi, Malaysia for Penguin, within the category: Media.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Edmund Choe
Copywriters: Lydia Lim
Art Directors: Lydia Lim
Photographer: Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Wizard Photography
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flavourfish's picture

Nice ads, like this one and the one with the couple best.

flavourfish
Activity Score 125
Byavisen Bergen
eugenius's picture

can someone explain??

eugenius
Activity Score 396
Art Director
bknowlden's picture

It's basically a metaphor for a book. You get a piece of information from one page and the story continues on the next.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

capywriter's picture

I guess it just teases you to read the book; The intriguing visual makes you wanna read, at least untill page 239 :)

capywriter
Activity Score 5509
Copywriter at Freelance
mikepants2005's picture

Another ad using the infamous Statue Of Liberty submerged! Didn't I see that one in a Planet of the Apes film in 1968?

mikepants2005
Activity Score 504
Copywriter
Alistair C.'s picture

stop complaining, luxor markers just won gold for press @ Cannes, though they used Che Guevara & Hitler made out of words.... how original. Che & Hitler.... compared to them, the statue of liberty is not so used :p

Alistair C.
Activity Score 692
Copywriter
Mezooo's picture

i don't get it

Mezooo
Activity Score 174
Gießen/Germany
ricklongo's picture

I understand the campaign, but couldn't get this one.

ricklongo
Activity Score 1244
krautland's picture

lovely work. subtle enough for finicky pseudo-intellectuals to feel like the ad agency understood their sensibilities, broad enough to intrigue a wider audience.

krautland
Activity Score 3216
Art Director at erm... no calls please.
thelionaspirant's picture

Alistair luxor won because it used Che and Hitler smartly. That creative was a result of months of laborious efforts. First make the effort of taking a look at that ad before you criticise it.
if you had said something about the grand prix i'd have understood because it really baffles me how such a campaing can win the grand prix.

thelionaspirant
Activity Score 143
Copywriter
Guest's picture

While the Planet of the Apes reference is indeed a good one, it was topped in the 1970's at the University of Wisconsin.
http://www.museumofhoaxes.com/hoax/Hoaxipedia/Lady_Liberty_on_Lake_Men...

Guest
Guest's picture

why the Retoucher is Karen Yap??
is James Teoh actually.....

Guest
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