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feralartdirector's picture

Ditto. It's great.

feralartdirector
Activity Score 64
Art Director
stsanto's picture

smart.... :)

stsanto
Activity Score 672
Other
writergeekdez's picture

certainly nails showing the product benefit. but who is this guy? why is he so filthy? where is he? it looks like he had a night of too much booze followed by passing out in his own filth and waking up in some gnarly subway station. someone who is enough of a clean freak to carry one of these pens around may be put off the image.

writergeekdez
Activity Score 255
Copywriter
ivan's picture

True, I had the same feeling. Maybe a worker who supposed to be dirty from hard work would've been more powerful.

ivan
Creative Director at Ads of the World
writergeekdez's picture

Perfect idea.

writergeekdez
Activity Score 255
Copywriter
Mo's picture

I love the idea. umm..then again...mike's comment made me to think for a while...true. Hmmmm. umm...but may be that's not a big issue. ( No one would mind even if it leaks :D ) .

Mo
Activity Score 648
Art Director
feralartdirector's picture

Ditto. It's great.

feralartdirector
Activity Score 64
Art Director
Bilal's picture

smart, i like the idea

Bilal
Activity Score 86
Creative Director |

Bilal

bijoy's picture

wao! wao!

bijoy
Activity Score 14
Copywriter
Mo's picture

This ad won cannes. :-)

Mo
Activity Score 648
Art Director
ivan's picture

When?

ivan
Creative Director at Ads of the World
Mo's picture

This year, 2006. Bronze in Outdoor catagory.

Mo
Activity Score 648
Art Director
yaniyan's picture

great =)

yaniyan
Activity Score 713
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