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Pen

Agency Network: 
Published/Aired: 
December 2008
 Pen

Description

Caption

Knowledge can set you free.
Members of SAK support education for boys and girls in Afghanistan. Knowledge and equality are the fundamentals for development. Join us. Thank you for your support.

Advertising Agency: Publicis Stockholm, Sweden
Art Directors / Copywriters / Illustrators: Martin Edman, Philip Ahlqwist
Account Director: Magnus Svensson
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Hibon's picture

nice idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

excellent concept

Guest
Guest's picture

The pen is stronger than the sword...

Sorry, but it's a very old concept.

Guest
Dale's picture

Of course it's an old concept. And taking known concepts and utilising them in a way to promote something has a name: advertising. Please feel free to reinvent the wheel with all of your concepts but forgive the rest of the world for identifying an association.

Having said that, I think the ad could do more. The imagery has a strong connection and is emotionally evocative but I feel the copy is a bit of a let down. For me it doesn't connect with the imagery as well as it could but that might be a translation issue.

- The only thing more rare than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

izmild's picture

Good concept but old. Sorry!

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

everartz's picture

cool work...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Goblin's picture

long time no see :)

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

karan raghav's picture

good concept.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Guest's picture

Booooooring.

Guest
Guest's picture

it's the same idea that use the designer fukuda in his work called "victory", nothing new...

Hi everyone, from argentina...

Guest
Guest's picture

Haha... argentina here too.

I was gonna say... "Fukuda anyone???" but you beat me to it.

This guys need to brush up on their design books.

Guest
luispiter's picture
luispiter
Activity Score 2756
comunication
NatalieM's picture

Clean and simple. It works.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

arvin's picture

cool work...

arvin
Activity Score 341
Guest's picture

que el diccionario detenga las balas. joaquín sabina.

Guest
tausif's picture

Good thought.!!

tausif
Activity Score 99
banglore, india |

-
tausif

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