Save the green, 6

Agency Network: 
May 2013

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Print advertisment created by JWT, Netherlands for PEFC, within the category: Industrial, Agriculture.

The Mexican rainforest is under threat. Choose PEFC certified wood products.

Advertising Agency: JWT Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot

Comments (9)

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kleenex's picture
Activity Score 51044

The concept is not bad.

certaintly's picture
Activity Score 3994

good good good. clever. makes you think.

the old flag-recourse, but hey it works.

certaintly's picture
Activity Score 3994

concept maybe loses strength if it's repeated with so many other countries.....

the way i read it was "the forest is part of our country's identity" - - if you do this with so many other countries, that "rich" identity that's exclusive to you becomes diluted

something to think about

salil.sharma's picture
Activity Score 2428

Excellent Concept & Execution

Designer Don't Do Different Things
They Do Things Differently

tirthomitro's picture
Activity Score 2758

finalists for sure

they showed me a picture & i laughed
dignity has never been photographed

Elias Önder's picture
Elias Önder
Activity Score 481

that is such a breathtaking idea, stunningly exectued!

tatamarangon's picture
Activity Score 142


arielmx's picture
Activity Score 12

I do not think is real, the Mexican government does not allow the flag and emblem are used in marketing material, in this case ADVERTISING; these can only be used for government use in Mexico or abroad. But maybe it was made it only for a advertising contest.