Advertisement

Save the green, 6

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

In a little over one century we have already lost half of the tropical forest the world once had. And there are still many countries in which deforestation continues. By purchasing PEFC certified wood products, you contribute to sustainable forest management worldwide. And help countries like Brazil stay nice and green.

Print advertisement created by JWT, Netherlands for PEFC, within the category: Industrial, Agriculture.

Caption

The Mexican rainforest is under threat. Choose PEFC certified wood products.

Advertising Agency: JWT Amsterdam, Netherlands
Executive Creative Director: Bas Korsten
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Designers / Illustrators: Kyoko Takeshita, Robert Harrison, Ronald Mica
Producer: Paul de Groot
Log in or register to post comments
kleenex's picture

The concept is not bad.

kleenex
Activity Score 51815
Web Designer/Developer
certaintly's picture

good good good. clever. makes you think.

the old flag-recourse, but hey it works.

certaintly
Activity Score 3994
certaintly's picture

concept maybe loses strength if it's repeated with so many other countries.....

the way i read it was "the forest is part of our country's identity" - - if you do this with so many other countries, that "rich" identity that's exclusive to you becomes diluted

something to think about

certaintly
Activity Score 3994
salil.sharma's picture

Excellent Concept & Execution

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

tirthomitro's picture

finalists for sure

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture
joelapompe
Activity Score 3857
Elias Önder's picture

that is such a breathtaking idea, stunningly exectued!

Elias Önder
Activity Score 481
Copywriter
tatamarangon's picture

DONE

tatamarangon
Activity Score 142
arielmx's picture

I do not think is real, the Mexican government does not allow the flag and emblem are used in marketing material, in this case ADVERTISING; these can only be used for government use in Mexico or abroad. But maybe it was made it only for a advertising contest.

arielmx
Activity Score 12
Art Director at Freelance
Featured Content

Latest Collections

Advertisement