Agency Network: 
April 2008

Print advertisment created by TBWA, Austria for Pedigree, within the category: House, Garden.

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl
Copywriter: Karin Schalko
Art Director / Graphic Designer: Jeff Stenzenberger
Photographer: Udo Titz

Comments (12)

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wildbore's picture
Activity Score 749


dadada's picture
Activity Score 1720

i don't like to say student work, coz student come up with brilliant ideas coz they think spontanously freely, but i can say that such low level musn't be published!

Everybody is creative, be yourself.

pretty good's picture
pretty good
Activity Score 364

Student work?

the Pun-isher's picture
the Pun-isher
Activity Score 228

To the team who worked on this:
I don't pretend to know anything about advertising, but here's an idea...
How bout telling the truth.

All the Great ads do that well.

krautland's picture
Activity Score 3216

pedigree light, now with more helium.

Guest's picture


justmyopinion's picture
Activity Score 28

I believe I speak for all the readers of this site as it pertains to the comments spewed from the keyboards of individuals who slam every single execution with nasty, uncalled for, and idiotic comments, who, by the way, don't have the guts, nor the work to post on this site: shut up or put up.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I didn't even know people still presented this idea to ANY client...

AssassinX's picture
Activity Score 1329

I cannot understand the idea. Is it because English is my 2nd language?

TrainRunner's picture
Activity Score 225

I like the idea. I think the art direction is lacking a little bit. First I wouldn't have put a "Light" post in the middle of an ad that is for Pedigree "Light". And secondly the expression of the child doesn't seem right. I would think she wouldn't be happy that her dog is floating. I can picture her trying to pull the dog back down to the grown rather than walking and smiling while looking up. Luckly she didnt run into the light post.

jorj's picture
Activity Score 638

why not

JAGGY's picture
Activity Score 1382

Nice :)

Jaggy, MICA Ahmedabad