Agency Network: 
April 2008
Pedigree Print Ad -  Ultralight


Print advertisement created by TBWA, Austria for Pedigree, within the category: House, Garden.

Advertising Agency: TBWA, Vienna, Austria
Creative Directors: Gerda Reichl-Schebesta, Bernhard Grafl
Copywriter: Karin Schalko
Art Director / Graphic Designer: Jeff Stenzenberger
Photographer: Udo Titz
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wildbore's picture


Activity Score 749
Creative Director at - - -
dadada's picture

i don't like to say student work, coz student come up with brilliant ideas coz they think spontanously freely, but i can say that such low level musn't be published!

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

pretty good's picture

Student work?

pretty good
Activity Score 364
the Pun-isher's picture

To the team who worked on this:
I don't pretend to know anything about advertising, but here's an idea...
How bout telling the truth.

All the Great ads do that well.

the Pun-isher
Activity Score 228
all brand no flakes
krautland's picture

pedigree light, now with more helium.

Activity Score 3216
Art Director at erm... no calls please.
Guest's picture


justmyopinion's picture

I believe I speak for all the readers of this site as it pertains to the comments spewed from the keyboards of individuals who slam every single execution with nasty, uncalled for, and idiotic comments, who, by the way, don't have the guts, nor the work to post on this site: shut up or put up.

Activity Score 28
Creative Director
Jet Propulsion Lab's picture

I didn't even know people still presented this idea to ANY client...

Jet Propulsion Lab
Activity Score 10679
AssassinX's picture

I cannot understand the idea. Is it because English is my 2nd language?

Activity Score 1329
TrainRunner's picture

I like the idea. I think the art direction is lacking a little bit. First I wouldn't have put a "Light" post in the middle of an ad that is for Pedigree "Light". And secondly the expression of the child doesn't seem right. I would think she wouldn't be happy that her dog is floating. I can picture her trying to pull the dog back down to the grown rather than walking and smiling while looking up. Luckly she didnt run into the light post.

Activity Score 225
Art Director
jorj's picture

why not

Activity Score 638
Art Director at Senior Art Director
JAGGY's picture

Nice :)

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

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