Bouvier Bernois

Agency Network: 
July 2008

Print advertisment created by TBWA, Argentina for Pedigree, within the category: House, Garden.

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina
Creative Directors: Oscar Canabal
Art Directors: Oscar Canabal, Gabriel Mahler
Copywriter: Tomás Ostiglia

Comments (28)

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Pinescliff's picture
Activity Score 42


Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I'll second that, AND??

Zeus's picture
Activity Score 906

I'll triple that, AND???

Adaddicted's picture
Activity Score 3435

I'll quadruple that, AND????


Frits Harkema's picture
Frits Harkema
Activity Score 713

Human meat.

cacophony's picture
Activity Score 32

animal porn.

Wordnerd's picture
Activity Score 6692

oh no! the pictures in my head! damn you..

Guest's picture

Could not you you see that I was just kidding????
How old are you? 8?

360 grados's picture
360 grados
Activity Score 305

perros más grandes.........

Javi Ending's picture
Javi Ending
Activity Score 130

Pedigree gets your dog frisky

crisis's picture
Activity Score 187

Could be cute with the right line, but "Now, with more meat" sends it into semi-horrific territory for me. (and the comma isn't necessary)

wickedcheese's picture
Activity Score 84

Does it mean the dog's got enough meat, so it feels like you're hugging a real person? A loved one?
This is probably why sex on a sunday is not a very good idea.

jawtok's picture
Activity Score 183

I can't believe these comments! Guys, it simply means that the dog is so greatful for having more meat in it's bowl that it hugs the owner to say thank you. Now with more meat would taste a lot better! Do you not agree?

Satria280471's picture
Activity Score 48

Got the same idea after knowing the subject of the ads. I wonder why they get it wrong.

control C's picture
control C
Activity Score 108

Noooo!! they are slow dancing after a romantic pedigree dinner... since it has more meat the dog finally accepted to have dinner with this dog humper guy so the dog fell in love with him and now they are dancing....
I mean thats so obvious....

frozzzt's picture
Activity Score 54

Porn? get a hobby man!!!

What if ...

Don Rapper's picture
Don Rapper
Activity Score 223

i'll probably be hated, but i really liked it, it made me laugh... i didn't think about animal porn... its very twisted to think that!
its so simple. the animal is grateful and hugs de owner.
to me, its great!

Wordnerd's picture
Activity Score 6692

you are not alone. this is way better than all these lieing "makes your dog stronger/smarter/cuter" campaigns. and it will work on dog owners

catia's picture
Activity Score 6

I also disagree with most of you...These ads are great... they are sweet and they really speak to dog owners... it is great the feeling of dog hugging you!!! Maybe you're just not the target...

FlyingDogs's picture
Activity Score 968

Agree. I love these too!


Brunoni's picture
Activity Score 103

You're right.

This can only be understood and appreciated by someone who has a dog... and loves it.

Anyone who comes to the zoophilia idea is either a disturbed person or simply never had a dog (or a friend).

espaciocreativo's picture
Activity Score 64

me sumo al Y?,
i agree with AND?

khronos's picture
Activity Score 998

wtfax ~!
brb...i need to puke o.0

STRTLRS's picture
Activity Score 1601

A dog is a man's best friend. Pedigree makes man a dog's best friend. Get it now or should I dissect it even further?

I think, therefore... yeah.

inkfromthepen's picture
Activity Score 145

I liked them, got it right away - a 'thank you' hug from the dog. How is this so difficult for so many to miss?

dlkgrsy's picture
Activity Score 36

It looks cute... and yes thats a good way to show gratitude BUT could there be another way to make it more... what about using a little photoshop and giving that dog a cute gratitude face (closing his eyes and smiling just a bit not too much). In that case, you would really personalize the dog and that would add some humurous cuteness to it. Thats just my thought.

Guest's picture

Why such a dark background? to make it look intimate or what?

Guest's picture

Id like to know, why is it that the photographer´s name is not shown beside the add?