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Agency Network: 
Published/Aired: 
July 2009

Description

Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

Print advertisement created by Saatchi & Saatchi, Australia for Pedestrian Council of Australia, within the category: Public Interest, NGO.

Caption

Kill a kid. Kill a family. Slow down in school zones.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
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Notorious's picture

I do not phucking get it. It's TOOO plain but not simple.

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

houqiaoli's picture

the execution is not as strong as the copy...not that serious

houqiaoli
Activity Score 60
Copywriter
tirthomitro's picture

yeah, the copy - a motherhood statement of sorts - is way too good than the visual interpretation

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I think this is too much. Too literal. The concept is "ok" but you needed an excellent execution and this is not one...

Guest
Guest's picture

it made me smile...and the message isn't exactly funny.
Bad exexcution, right message

Guest
Guest's picture

The proportions between the car and the people are completely off.

Guest
she_kai's picture

kill a team , kill a agency.Show down in rubbish heap
sorry, am i talking straight too much?

she_kai
Activity Score 221
Copywriter at TBWA
Guest's picture

got gold at cannes douchebags, as usual the comments on this blog are lame, why does anyone
post their work on here?

Guest
Ochuko's picture

What gold? Must have been awarded by deuchsbags like you, guest.

Ochuko
Activity Score 34
Copywriter at Verdant Zeal Marketing Plus Communications
knockout3's picture

Awesome!!

knockout3
Activity Score 56
Art Director
Guest's picture

gold in press Ochuko you douchbag. looking forward to you knocking our socks off one day, thanks for making me laugh.

Guest
Guest's picture

I think i prefer the opinion of the Cannes judges than from you wannabes.
A well deserved gold!!

Ure.

Guest
Guest's picture

I thought the car was parked.

Guest
Guest's picture

Copy is very good, execution is good, but could be better or different.

Guest
Guest's picture

If i was to make a constuctive comment about this ad

perhaps it would be good to have a SCHOOL in the background???
it might make the execution a little more punchy.

Mark Andersen Marketing QLD

Guest
bvital's picture

i dont c any school around or a school sign..........

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

Guest's picture

the smoke needs more work

Guest
zephyr7884's picture

they fell funny..

zephyr7884
Activity Score 52
Art Director
Johnny Torpedo's picture

I get it, they're showing the progression of when the kid got hit and flew 15 feet, except replacing him with his parents. But it would be better with

a. a crosswalk

and

b. a school or playground

Johnny Torpedo
Activity Score 2
JeffP's picture

That child lying on the tarmac really resonates. The flying parents not so.

JeffP
Activity Score 810
Marketing Manager at TomTom
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