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Childhood

Campaign
Agency Network: 
Published/Aired: 
February 2011

Description

Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride - a part of Tour De India 2012 Cyclothon - is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.

Print advertisement created by The Red Wine Stain, India for Pedal with Pride, within the category: Public Interest, NGO.

Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
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kleenex's picture

nice idea.

kleenex
Activity Score 51166
Web Designer/Developer
Hadrons's picture

Love the copy. The concept is noble, wish them good luck!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ace85le's picture

Everything about this campaign is mediocre at best.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Milan Solanki's picture

anything for good cause is better than the best.

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
_tj_'s picture

Good cause aside, the punctuation police cannot sit idly by.

Why are you putting. A period in the middle of your sentence?

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

Michaelsmagic's picture

cood copy,and the visual is infectious

Michaelsmagic
Activity Score 261
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