Comments (13)

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Oscar's picture
Activity Score 68

looks more like a worm comming out of the pear. ewwww

popdistortion's picture
Activity Score 1592

That's a lot of condensation. A 'sort of almost there' idea.

addyhoch10's picture
Activity Score 2592

yes, too much waterdroplets, but i like the straw idea, i think it's absolutely clear what it is supposed to be. i don't like the combination of the claim and the picture though, the picture doesn't say "the best of the fruit", it rather says "freshest fruit juice" or something.
like this it tells me that the best (part) of the fruit is it's straw shaped peduncle (is peduncle the right word? never mind, you know what i mean..)

PeteHH's picture
Activity Score 202

Yeah, I also thought there was a worm coming out of the fruit. However, it's a solid idea, but nothing new.

jkschlitz's picture
Activity Score 48

This is pretty reminiscent of those orange juice ads where they stuck a straw into the orange.

the_ashlands's picture
Activity Score 1394

i agree..too wormlike.

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

isn't Tropicana's logo a straw coming out of an orange? ... yep it is ... and that is OLD... - sorry to be that guy.

Jozef's picture
Activity Score 60

Those were my first thoughts seeing this campaign. Executed fairly well, but the concept has been done long before.


justpassingby's picture
Activity Score 1368

Mmm, a worm sticking out of a sweaty fruit. yummy

Desi's picture
Activity Score 1042

i see no connexion between the best of fruits and the visual.

Mo's picture
Activity Score 648

The nectar looks fresh , not sure about the idea though.

insan3's picture
Activity Score 4

the idea was nice...but wht bout tht worm? :P

PhanindraNarsetti's picture
Activity Score 14

It isn't the worm. It is the tip of the fruit which resembles a straw (see the ridges!). It asks you to taste the BEST OF THE FRUIT.