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Everyone who reads this book will die

Agency Network: 
Published/Aired: 
September 2009
Peace! Print Ad -  Everyone who reads this book will die

Description

Everyone who reads this book will die.
But the more who read it, the less will die because of violence.
You can’t avoid death. Such is life. But you can fight to avoid violence as the cause of death or the reason for pain and agony. This week all 16-yearolds in Sween will receive the book Peace! by mail. In it we have collected 100 voices: writers, photographers, artists, soldiers, politicians, kids and adults, that all share their feelings about the violence that is becoming a more and more common feature in the day to day life. What they’re saying, shouting, or sometimes only whispering, is one and the same: There must be an alternative. Read the book and make sure that the voices against violence never go quiet. Because if they do, we have failed. www.peacepower.se

Print advertisement created by Grey, Sweden for Peace!, within the category: Media.

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Guest's picture

if u is so philosophic like in the headline u should know that u cant avoid violence as well, its all human.

Guest
dsklan's picture

if u is so philosophic like in the headline u should know that u cant avoid violence as well, its all human.

dsklan
Activity Score 1926
Art Director at homeshop
yvzhn's picture

I like the copy, I like the layout and design but I can not understand this:
Art Directors: Daniel Backman, Sten Åkerblom, Gustav Westman, Christopher Hansby and Richard Landérus
Copywriters: Marcus Nyström, Josefine Adner, Peder Ernroth

5 persons for art direction, 3 persons for copy.

yvzhn
Activity Score 97
Copywriter at DraftFCB Istanbul
Guest's picture

whats the problem? one art director for the headline - one art director for the subline - one art director for the copy - one art director for the www. - one art director for the project line

Guest
shahidali's picture

the lead copy is very good and contains the twist to pull the viewer to the detail. but the explanation somehow pushed me to despair. (in fact, even this copy also has been used earlier several times. However, a good/appropriate use of the twist could do better)

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

mikeelrapido's picture

Catches atention, good txt.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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silvi's picture

I don´t like the layout.

silvi
Activity Score 4172
Copywriter
wearmysocks's picture

Three copywriters and I spotted three typos in the body copy in 30 seconds. Well done.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

wearmysocks's picture

Actually four. Five if I'm being a hard-ass.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

tantrik_indian's picture

Who is the ad intended for? The Subhead is totally confusing. Perhaps the subhead should be: Yes, we all die. But less of you who read the book will die of violence.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Klidesign's picture

I like it. Attention grabber copy and clean design. Works for me.

Klidesign
Activity Score 209
Graphic Designer
Guest's picture

HA!! good one

Guest
nepstein's picture

Nice. It's basic but it definitely gets the point across. Only thing that needs work is the body text. First paragraph is not indented while the rest are. There's a widow in one paragraph and it just looks awkward as an overall form. Justified + no paragraph breaks would've been better.

nepstein
Activity Score 197
Parsons School of Design
Guest's picture

danish avant garde cinema can be so uncompromisingly self-serious.

Guest
billtiyu's picture

great headline! got my attention even during thumbnail view. :)

billtiyu
Activity Score 27
De La Salle University
Chopper's picture

Yeah.

Chopper
Activity Score 1015
Guest's picture

I agree on the typos. It also does read well and the leading looks off. But the idea was good and the design I like. It's clean.

Guest
Guest's picture

the sub head should have been "death is inevitable"

Guest
Guest's picture

the sub head is a bizarre construct....

Guest
barbe's picture

Great headline that pulls you straight in. Confusing body copy that pulls you straight back out.

barbe
Activity Score 102
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