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Don't miss the fun in the sun, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Photographer: 68 Studio co., Ltd.

Print advertisement created by KID, Thailand for Paul Frank, within the category: Personal Accessories.

Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Designer / Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong, Wanchai Suttikitiwong
Other additional credit: Wareemon Benjapong
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sneakyhands's picture

i really like these, but the tag is unnecessary. they work well without it. it also reads like an ad.

sneakyhands
Activity Score 1857
Copywriter
dshott's picture

Thanks for posting these,
Altough I think the bose ones aren't as good at all. Sunglasses means eyes means vision means impaired vision. bose don't have that link.

I like these lot.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

I like it,Smart Idea and Nice Art direction

Guest
Guest's picture

I Like It,Smart Idea and Nice Art Direction

Guest
Guest's picture

Nice

Guest
Schizzy's picture

Haha... a complete 180 from the Maglite ads. Neat.

Schizzy
Activity Score 203
Copywriter
Blair Semenoff's picture

I like it!!lol

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
thefakehuman's picture

really nice...copy not needed...

thefakehuman
Activity Score 410

- Life Feeds on Life -

vikram8857b's picture

its very nice idea.. keep it up!!!

vikram8857b
Activity Score 94
Collateral |

Vikram

Guest's picture

Idea: thumb up. Art: 2 thumbs up. Copy: "huh?"

Guest
john ler's picture

Love it ! Smart & funny ! Good job guys !

(damn thai creatives !! ;) )

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Ag's picture

I like it too. But with just one ad is enough.

Ag
Activity Score 305
Copywriter
Guest's picture

a prototype!!!

Guest
publicista's picture

very nice!!!.. but DONE!!!

publicista
Activity Score 24
eldeadevis's picture

I don´t like it, I think it´s wrong. Are you saying that with this glasses on you will see all the hot girls blury and white? If I see them that way "the fun will be missed".

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

I think I have to agree with eldeadevis. It feels like they got half-way to a proper execution. The visual effect is identical to the Bose ads where it translates quite well, but the intended meaning is the opposite of that in the Bose ads.

Guest
Guest's picture

I think I have to agree with eldeadevis. It feels like they got half-way to a proper execution. The visual effect is identical to the Bose ads where it translates quite well, but the intended meaning is the opposite of that in the Bose ads.

Guest
owsianka's picture

Don't like :|

owsianka
Activity Score 103
Testardo Red Cell, Warsaw
Guest's picture

this really worked for me

Guest
Guest's picture

GUYS WEAR YOUR SUNGLASSES! and look at the ad, you'll know what they mean! i've seen these tricks hands on.

Guest
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