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Tools, Hammer

Campaign
Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by DDB, Australia for Pattex, within the category: House, Garden.

Caption

A tool's nightmare.

Advertising Agency: DDB Tribal, Vienna, Australia
Chief Costumer Officer / Creative Director: Eric Schoeffler
Creative Directors: Sebastian Kainz, Hannes Böker
Senior Art Director: Marian Grabmayer
Junior Copywriter: Daniela Stenzenberger
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Highest Rated

MissCopywriter's picture

With the glue, we don't need these tools? Is that the point?

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Roger Keynes's picture

Yeah, but... ON the chair would suggest more fear.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

Kudos to the Chief Costumer Officer too. Good job. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

MissCopywriter's picture

With the glue, we don't need these tools? Is that the point?

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Nike Diesel's picture

I think so... Not very convincing. And copy is weak.

Nike Diesel
Activity Score 13630
Art Director
abdeLooK's picture

funny

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
brendansparrow's picture

I'm not feeling this campaign. None of the executions really convey fear that well IMO

brendansparrow
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