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Pirate

Campaign
Agency Network: 
Published/Aired: 
November 2010
Pastorini Print Ad -  Pirate

Also From This Campaign 2

Description

Photographer: Sheffold.Vizner

Print advertisement created by Lesch+Frei, Switzerland for Pastorini, within the category: Gaming.

Advertising Agency: Lesch+Frei, Zurich, Switzerland
Art Director: Matthias Kadlubsky
Creative Director: Peter Lesch
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dadada's picture

the idea isn't clear enough

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

sergeo_syd's picture

Yea the idea isn't clear enough but it still has a nice feel about it.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

atb2005's picture

The idea is not clear enough? Are you serious? It's a toy store. Spielzeug means toys. And Pastorini is the name of the store that sells these wooden toys. The target market would know this. It is ridiculous when someone would give an ad poor rating just because the idea isn't "clear enough" to them.

atb2005
Activity Score 13557
de_martin's picture

I agree with atb2005. Good idea and great execution!

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

mahtriggz's picture

Thx! Couldn't explain this better. Big up!

mahtriggz
Activity Score 12
Art Director
atb2005's picture

Awesome art direction. Keep up the good job! :)

atb2005
Activity Score 13557
mahtriggz's picture

thank you so much for the motivation :)

mahtriggz
Activity Score 12
Art Director
dadada's picture

I'll be more clear in my comment: it's obvious that it's a toy's store ad, but i'm commenting the idea or the message, i can't get what they trying to say in this ad, and as said bellow, giant toys are made billion times ago.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Helmet Chrome's picture

Love it... and the is the idea in braille in case you're blind.

. . ..
.. . .
. . . ..

Helmet Chrome
Activity Score 260
Art Director
dadada's picture

usually in advertising, target is not only smart people as you who can guess idea, specially when you sell toys.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

dean viii's picture

Eh, it's okay. The giant kids has been done so much.

dean viii
Activity Score 1686
Creative Director
HappyHour's picture

@atb I think the idea being clear is pretty important. I understand the translations here but what is the idea? Big toys? Realistic toys?

HappyHour
Activity Score 2381
atb2005's picture

You got to be joking, Happy.

atb2005
Activity Score 13557
HappyHour's picture

Nope, not joking. Your explanation above was just a translation of the language and explanation of the product. I must be stupid - please explain the idea for me.

HappyHour
Activity Score 2381
mahtriggz's picture

@HappyHour: Imagine! It's a toy store for simple wooden toys, wich helps to let grow kids imagination. So try to remember where you've been seeing yourself as kid while playing? The picture says it all. And a nother insight as I live in Zurich where the campaign was to be seen: I have watched kids running and screaming at this posters, asking their mum if they could take part and play together with the kid on the Ad :o) Cheese!

mahtriggz
Activity Score 12
Art Director
HappyHour's picture

Thanks for the explanation! :) Perhaps a quick tagline would've brought me to the realization sooner...not sure what mislead me. (At first glance I thought it had something to do with the attention-to-detail/realism of the toys.)

HappyHour
Activity Score 2381
atb2005's picture

Seriously, Happy, you are grown up, right? There's nothing to explain as everything is self-explanatory. C'mon. Besides, read what the creative said above. Check out their previous campaign for the same brand.

http://adsoftheworld.com/media/print/pastorini_toy_store_conductor

What's not to like? Beautiful photography. Bright vivid colors. Cool toys. :)

atb2005
Activity Score 13557
Boxey's picture

I was with you on this one at first atb2005, but reading what the creative above said made it more apparent that it wouldn't hurt to have a line on the ad. The creative above said the message is to help let kids grow imagination, but when I saw it, I thought the message was that the toys are realistic.

Boxey
Activity Score 8879
Melaleuca In-House
mahtriggz's picture

@boxey: Sorry but the copywriter got arrested for piracy by those sneaky Police-Officers on the little Boat, so he's sorry he could not make it. :)

Besides, we thought a Headline could make the little Kids feel sad, because they couldn't read it.

But anyhow, rien ne va plus ;)

mahtriggz
Activity Score 12
Art Director
Boxey's picture

Fair enough. If it works for your target, kudos. It is a nice shot.

Boxey
Activity Score 8879
Melaleuca In-House
bakamono's picture

The idea is very clear, the focus is on the kid playing with his toy. Hot wheels done it before with cops and kids. Too lazy to search.

Maybe lost in visual translation North American kids think different from European kids ;P

bakamono
Activity Score 1002

because therefore it is

luispiter's picture

what??

luispiter
Activity Score 2756
comunication
Lazarus's picture

Scary kid.

Lazarus
Activity Score 1536
Creative Director
Billoughsby's picture

>gone home to play in the bathtub; call me if anything pressing comes up<

Billoughsby
Activity Score 5144
Art Director |

That's it.

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