Advertisement
Agency Network: 
Published/Aired: 
September 2009
Pastel Cosmetics Print Ad -  Mermaid

Description

Print advertisement created by Bed and Breakfast, Turkey for Pastel Cosmetics, within the category: Health.

Advertising Agency: Bed and Breakfast, Istanbul, Turkey
Creative Directors: Burak Arıcı
Art Director: Sani Levi
Copywriter: Ercin Mor
Photographer: Serkan Ozdemir
Log in or register to post comments
jackmancer2017's picture

Oh the concept is great, just great, but the execution is poor.

jackmancer2017
Marlus Lau's picture

The ideia is OK, but I don´t like the execution either. Why is her forearm desaturated?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Juan Cabral's picture

Man, I almost copied and pasted your word.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Andrea Afeltra's picture

I don't get only one thing: the execution

Andrea Afeltra
Activity Score 96
Art Director
Guest's picture

very dramatic artwork and to do the point copy. this print ad will definitelly raise brand awareness and it will sell the product.
I don't know why but it reminded me Battlestar Galactica. Probably because of the cool tone.

Guest
dthlb72's picture

so awful!

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

That fish tail looks almost too realistic at the end. It kind of skeeves me out.If the point is some kind of cosmetics, I am missing that. Also, desaturated isn't pastel - that's not what they were going for, is it?

Guest
Guest's picture

BAD BAD photoshop

Guest
Guest's picture

Execution is awful. I thought cosmetics were supposed to make you more attractive. This mermaid is one that kills and farts at the same time. Her face does not match the head and the head has a weird shape. Fine for a sci fi channel, but not for a cosmetic product if you ask me.

Guest
alexander_bickov's picture

Bad execution

alexander_bickov
Activity Score 3279
Guest's picture

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

Guest
adbrandetc's picture

I honestly think that the concept is fine but everyone is right in saying that a mermaid is supposed to look more graceful, if they were going to use one, why not use one in the water rather than on the beach? It would have been way more graceful.

adbrandetc
Activity Score 66
Art Director at Elephantik
silvi's picture

She´s too serious. Mermaids are happy creatures.

silvi
Activity Score 4172
Copywriter
J Designer's picture

I love the idea, but as others said the execution isn’t the best. Her tail doesn’t look right, her hair is too flat and the backgrounds dose nothing to complement the model. Nice try...but you may have to do a reshoot.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
quodavid's picture

the concept its a first idea

quodavid
Activity Score 734
Guest's picture

Looks like she smells fishy...

Guest
AmOgodzzz's picture

She just looks so sullen. Not a good direction to go in for a cosmetics ad, IMHO. And, like everyone's been saying, the execution is a bit sloppy.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Adaddicted's picture

"Sorry, no bed and breakfast"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

rolling.stone's picture

nice idea, but why do she's so serious, shouldn't she smiling

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Davosk's picture

The fish part is indeed messy - it looks like an old sardine.

Davosk
Activity Score 4815
Art Director
lucdesaulniers's picture

Sorry I've posted a similar reference without having read your comment.

lucdesaulniers
Activity Score 1145
lucdesaulniers's picture

Poor. What an expression!!! Besides, she looks like a sardine.

lucdesaulniers
Activity Score 1145
Tommy G.'s picture

There's a huge difference between the global idea and the execution. 3D would have been better in my opinion.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
ace85le's picture

Ew this is one ugly mermaid.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Grace's picture

Bad execution...

Grace
Guest's picture

I love it, it is super creative, and gorgeous to boot! Waterproof so the mermaid can be sexy (well sexier) all the time....awesome! Not fishy at all, groovy baby! Love it.

Sheila

www.licetokill.com

Guest
Super Muhtar's picture

maybe seeing her underwater would be more effective.

Super Muhtar
Activity Score 267
goncacicek's picture

it could be really impressive one but manuplation sucks.. one more brilliant idea has been wasted by bad execution.

goncacicek
Activity Score 6
Graphic Designer
Guest's picture

Good Idea is what im thinking ! But her leg in that tail is messed up and she needs to smile : D and a different background because this one looks like a tsunami is coming for her...way too serious ! her head looks lifted in the picture and she need a new hair style...too flat !

Guest
Guest's picture

Good Idea is what im thinking ! But her leg in that tail is messed up and she needs to smile : D and a different background because this one looks like a tsunami is coming for her...way too serious ! her head looks lifted in the picture and she need a new hair style...too flat !

Guest
Featured Content

Latest Collections

Advertisement