Agency Network: 
December 2010


Print advertisement created by Publicis, United States for Partnership for a Drug-Free America, within the category: Public Interest, NGO.


If your child is using drugs, talk to them before it goes too far.
Partnership for a Drug-Free America

Advertising Agency: Publicis, New York, USA
Chief Creative Officer: Rob Feakins
Executive Creative Director: Simeon Roane
Art Director: Adalberto Santana
Copywriter: Yuri de Castro
Account Director: Marie Mcneely
Account Supervisor: Sara Tavrow
Project Manager: Laura Petraglia
Senior Art Producer: Darielle Smolian
Photographer: Matt Hoyle
Retouchers: Adalberto Santana, P2P
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Kriativity's picture

i didnt get it..

Activity Score 414
nezumi's picture

The (heroin) needle will destroy the balloon, which represent your child. So save your child by preventing them from drugs.

Activity Score 35
Kriativity's picture

oh..but somehow the balloon is not working for me..

Activity Score 414
Thatthang's picture

For me the visual metaphor is really powerful. Well done

Activity Score 69
picopalqlea's picture

very well done, but some how looks familiar.

Activity Score 999
mediaturge's picture

Well maybe not a fresh idea, but it works here!

Activity Score 141
Producer/Director at Media Art LLC
kleenex's picture


Activity Score 52582
Web Designer/Developer
mr.x's picture

Very good!

Activity Score 998
Forsbergs Skola
spinsarah's picture

In my opinion, this ad is just sort of strange and not really that helpful... I don't know. I get the message, but it's sort of muddled. Don't really care for this one...

Activity Score 110
ace85le's picture

Nothing wow but I guess this will do the job, considering it targets the mass. Not every neglecting parent has the time/brain to care for a more complicated ad.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

sush's picture

really nice and touchy from the art direction to the copy.

Activity Score 566
creative writer and organizer |


Luikah's picture

I think copy should have been - to them before it`s too late.

When the needle destroys the balloon, there`s no way back, you can`t fix it. Either the copy or the art direction should have been more strong and shocking.

In any way, it doesn`t really work for me.

Activity Score 62
Copywriter at Young & Rubicam
Zulu-1's picture

I like the idea very much. It's the execution that I'm not sure about. Maybe they should have went ambient! *Believe Dat*

Activity Score 130
Copywriter at Ogilvy
soryana's picture

nice idea but that's mean there is no step back

Activity Score 155
Administrative |


Dzsoi's picture

I agree with Luikah on the copy, not good with this visual. "Going too far" with a baloon is completely different concept...

Activity Score 8532
Copywriter at junior copywriter
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