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Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by DDB, Guatemala for Parma, within the category: Non-Alcoholic Drinks.

Caption

Today's kids need more nutrients provide them with Parma

Advertising Agency: El taier /Tribu DDB, Guatemala
Creative Director: Jorge Solorzano
Art Directors: Victor Pardo, Ada Mollinedo
Copywriters: Erick Laparra, Andrés Heredia
Illustrator: Elizandro de los Angeles
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Highest Rated

mercedes's picture

Very nice campaign. It really works for the brand.

mercedes
Activity Score 181
thedesignaddict's picture

Nice campaign. Simple, and true insight.

thedesignaddict
Activity Score 5403
Art Director at Freelance
denfilm's picture

well done

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

mercedes's picture

Very nice campaign. It really works for the brand.

mercedes
Activity Score 181
feysal's picture

i absolutely agree

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

feysal's picture

nice graphic style..relatable to the target

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

CuriousPencil's picture

Clever use of guilt to trigger parents' purchase; flawless blackmail, so well done to the agency for that. The fact that 'milk' can be swapped out for absolutely any food: broccoli, for instance, is credit again to the agency: there wlll be many imposter campaigns, I'm sure. But you've made sure the dairy industry gets the coin. And the 50 silvers are yours. Bravo.

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

Wonderful concept.

kleenex
Activity Score 51166
Web Designer/Developer
el-que's picture

nicely done.

el-que
Activity Score 65
Creative Director at ONEWILDCARD |

wanna help a fellow? start with what's in your hand.

JavierGarza's picture

Simple pero muy original, buen trabajo!

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

Anne's picture
Anne
Activity Score 508
Art Director
damd's picture

I like the idea, the execution could be better.

damd
Activity Score 159
Planner at WI
metis's picture

Brilliant, nice art

metis
Activity Score 413
Copywriter
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