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Conceptual-eyes's picture

I guess this was written by a man. Art direction is painful and contrary to the message.

Conceptual-eyes
Activity Score 1475
Copywriter
toks7's picture

all this for water.as we say here in studio c at centrespread you have misXed it.

Nice visual,tight copy for wrong product.

Strong disconnect.

toks7
tatu's picture

the art director has serious problems...

the idea of de flower made of the product is nice. but no conection...
where do u find your fonts??? garbage-fonts.com? cantreadthis.com??? god!
one more question.. are u color-blind?

tatu
fractalrene's picture

Nothing good to say about this one. Wasn't Propel at BBDO Argentina? or is this a scam?

The concept is weak. Take the 7up H2-Oh ads for example, there is a strong idea that connects to the audience, behind the execution.

fractalrene
Activity Score 1504
Copywriter
hillingdon's picture

What? I sympathize that they are from Argentina, but at least get someone to read the English versions before they get viewed around the world.

hillingdon
raverus's picture

BP petroleum?

raverus
Activity Score 1476
Art Director
lorem_ipsum's picture

haha... that was also my first intension...

lorem_ipsum
Activity Score 196
Art Director
Úrsula's picture

Para mí es brillante. Creo que pone a las mujeres riéndose de lo que los hombres quieren hacerles creer sobre ellas mismas. Esa es una muy buena forma que la marca encuentra para ponerse del lado de ellas.

Úrsula
guedelha's picture

bad art direction. bad title.

No comments around it, we just don't have it yet! (in my opinion)

guedelha
Activity Score 15
Art Director at QG Propaganda
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