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Conceptual-eyes's picture

I guess this was written by a man. Art direction is painful and contrary to the message.

Activity Score 1475
toks7's picture

all this for we say here in studio c at centrespread you have misXed it.

Nice visual,tight copy for wrong product.

Strong disconnect.

tatu's picture

the art director has serious problems...

the idea of de flower made of the product is nice. but no conection...
where do u find your fonts??? god!
one more question.. are u color-blind?

fractalrene's picture

Nothing good to say about this one. Wasn't Propel at BBDO Argentina? or is this a scam?

The concept is weak. Take the 7up H2-Oh ads for example, there is a strong idea that connects to the audience, behind the execution.

Activity Score 1504
hillingdon's picture

What? I sympathize that they are from Argentina, but at least get someone to read the English versions before they get viewed around the world.

raverus's picture

BP petroleum?

Activity Score 1476
Art Director
lorem_ipsum's picture

haha... that was also my first intension...

Activity Score 196
Art Director
Úrsula's picture

Para mí es brillante. Creo que pone a las mujeres riéndose de lo que los hombres quieren hacerles creer sobre ellas mismas. Esa es una muy buena forma que la marca encuentra para ponerse del lado de ellas.

guedelha's picture

bad art direction. bad title.

No comments around it, we just don't have it yet! (in my opinion)

Activity Score 15
Art Director at QG Propaganda
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