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krautland's picture

very clear demonstration of their benefit. I like this.

krautland
Activity Score 3216
Art Director at erm... no calls please.
yctham's picture

Looks good, but somehow it looks like advertisement of highlighter,hmm...

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
izmild's picture

Simple and direct...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Arun Shyamala Kumar's picture

man this is the perfect highlighter ad!!!! not a travel guide!!!

Arun Shyamala Kumar
Activity Score 26
Creative Director at ASK Creative Consultancy
Kateter's picture

you said it all.

Kateter
Activity Score 2029
Copywriter
Hibon's picture

Just great !

Hibon
Activity Score 3734

Simple ideas are the best !

Nathan Ugly's picture

Good.

Nathan Ugly
Activity Score 18
KL
dico's picture

great! really simple... HOW I DIDNT DO IT FIRST!!??!!

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

CR_AD's picture
CR_AD
Activity Score 413
Other
Guest commenter's picture

Ah ! Ah ! Ah !
The big highlighted building on the right is the MAIN POLICE STATION in Paris !

Guest commenter
ahpitt's picture

at least something new. Good work!

ahpitt
Activity Score 342
Art Director at Art Director
daniel_glezmilan's picture

www.danielglezmilan.blogspot.com

Yes, i think it would be awesome highlighter ad, but this is not bad!

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

shannunn's picture

I agree at first glance i assumed it was an ad for a highlighter!

shannunn
Dale's picture

I like the idea and how it is showing the benefits of the product. The art direction is good but the copy feels a bit stilted. I think they should revisit that sentence. Other than that it is a strong ad.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

OMaxweller's picture

This is a great execution. Clear, simple, and direct. Like the use of the highlighter. Not bothered by the copy... if it was about the highlighter it would be too see say.

OMaxweller
Activity Score 79
Copywriter
Javier Ramírez's picture

Gimme the highlighter, I want paint my house with that lovely color! Travel Guide? What for?

Deme el resaltador, quiero pintar mi casa con ese adorable color! ¿Guía de viajes? ¿Para qué?

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

joelapompe's picture

the bar highlighted in the front has nothing worth to mention... it's just a very common place :-)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3853
Guest commenter's picture

it looks for the highlighter as it's more prominent than the travel guid

Guest commenter
iT-iS-i's picture

Take out the highlighter and you've got yourselves a worthy contender.

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest commenter's picture

SIMPLYYY..AWESOMEE.!!!

Guest commenter
slip's picture

Awesome. The highlighter should not be in the ad.

Distracts
*****

slip
Activity Score 919
designer |

SJB

MC's picture

why this massive highlighter? but good!

MC
Activity Score 18
Art Director |

MC.

NomadDCLXVI's picture

good highlighting solution... in fact very good

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

SIMPLE, EYE CATCHING, and EASILY UNDERSTANDABLE

Guest
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