Paria Canyon

May 2007
Advertising Agency: Struck, Salt Lake City, USA
Executive Creative Director: Steve Driggs
Creative Director: Steve Babcock
Copywriter: Steve Babcock
Art Directors: Dan Christofferson, Spencer Jacobs, Mark Rawlins
Production Designer: David Habben
Photographers: Skylar Nielsen, Lee Cohen, John Kelly, Michael Melford, Gary Yeowell

Comments (15)

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tantrik_indian's picture
Activity Score 953

~~be cool eh!~~

~~this paranoid survived!~~

Bruno's picture
Activity Score 18

amazing photography thoughout the campaign. art direction a little laboured I think. but over-all, great campaign

philippertl's picture
Activity Score 656

I agree, the photography is amazing, but why all this other fuss. I mean it's clear that you need trekking material, bagpack or whatever and wouldn't walk around with a suit. Too many layers, it's not necessary.
Not very fond of the headlines neither.

For hire and desire ...

jennywhx's picture
Activity Score 1142

i thought it is a website with weird resolution in the first glance, cause it seem to include with button set...:P nice photography but weird layout.

MarceloG's picture
Activity Score 820

Lovely campaign. Beautiful photography and very nice copies. I speacially liked the one that sats "Slowly put down the remote control and walk away from the TV". I just always dreamed abaout saying something like that.

We all should try less TV and more books.
In God I trust

esotericusername's picture
Activity Score 313


gabrielrodz's picture
Activity Score 48

I actually like the art direction. The background behind the picture is totally unnecessary but the zippers, the leather, I really like it. Now, the headlines are poor, the only nice headline is this one: "Don't worry. That sensation you're feeling is normal. It's called a heartbeat".

the mighty ham's picture
the mighty ham
Activity Score 94

Nice lines. Yucky art direction.

tjb1970's picture
Activity Score 492

not bad i guess. great photos. overly art directed. the lines need work. i think the TV line is best, the others fall kinda flat for me.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Trying WAY too hard to be "outdoorsy", but then, that's ALL they got in Utah, the outdoors.
An extremely familiar territory for a tourism ad for this region of the country where they have virtually nothing else other than a few interesting rock formations to attract potential visitors...
Nice headlines, but again, VEEEEEEERY familiar in tone, style and delivery. Art direction-wise, there're too many "chotchkes" throughout the campain to the point of distraction. I think having THREE different ADs working on it pretty much explains the fight/need for attention...

I can pretty much see this campaign getting completely lost among other ads in travel magazines...

oshe's picture
Activity Score 852

where is the art director?


thirty6chambers's picture
Activity Score 1464

is this from the 90's?

Beatboxer's picture
Activity Score 1517

What has identity theft got to do with Utah, in the first place???

I'm not sure about that headline...
Art direction is not bad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

The ECD is new from Fallon/Minneapolis where he used to work on CITI (Identity Theft campaign).
That might have something to do with it. You know, the "residual effect" or a "withdrawal symptom" from previous account.


noir's picture
Activity Score 10

es uno de los peores trabajos a nivel grafico de esta pag. boooooooooooooo