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End the Pain

Agency Network: 
Published/Aired: 
July 2011
Paramex Print Ad -  End the Pain

Description

Print advertisement created by Ogilvy, Indonesia for Paramex, within the category: Pharmaceutical.

Caption

End the pain.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing
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abake's picture

Love the art, but I mean... really?
Looks a bit over the top? Far-fetched? Exaggerated?
Don't know, I guess it's for some terrible kind of migraine, right?

abake
Activity Score 1262
RMG Connect Colombia
Jackbr's picture

NIce art.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Shawali's picture

It's totally over the top and that's why I dig it.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

NataliaLima's picture

Absolutelly stunning!

NataliaLima
Activity Score 1380
henito's picture

respect for the artwork! but I sense some similarity to the samsonite cannes winner. what you think?

henito
Activity Score 560
Copywriter
atb2005's picture

Yep. Both ads scream "Pick me! Choose me! Let me be the Grand Prix Lion Winner!".

Outstanding artwork! So over the top one forgets this is an ad for a medicine. This should be displayed in an art gallery.

atb2005
Activity Score 13557
CommandZ's picture

+1. Stunning.

CommandZ
Activity Score 2498
Creative Director
Nike Diesel's picture

+/-1
Maybe it's the lack of packshot or logo?

Nike Diesel
Activity Score 13630
Art Director
Shawali's picture

+1

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Boxey's picture

awesome

Boxey
Activity Score 8879
Melaleuca In-House
Tio Patinhas's picture

It remembers me the movie Saw.

Just a little bit disturbing.

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

jatoba's picture

Nice art, but...

jatoba
Activity Score 32
Art Director
Morti's picture

nice art, based in sculptures of kris kuksi...but i prefer kuksi.

Morti
Activity Score 9
Hammad S's picture

The text should be more visible but the art is wonderful

Hammad S
Activity Score 484
bakamono's picture

Nice art, where is the ad?

ps. Copilvy does it again no wait sorry, I forgot this is called "parallel thinking"

bakamono
Activity Score 1002

because therefore it is

bhuvneshwar.chd's picture

very strong art work.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Geimima's picture

xclnt! but...
client: "where is my pack?"

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

marlaa's picture

maybe it's time you discovered Kris Kuksi :)

http://kuksi.com/artworks/sculpture/

marlaa
Activity Score 60
copywriter
Nike Diesel's picture

Wow. I mean, WOW!
So many details it's pure pleasure to "read" it.
Excellent artwork, idea is so-so.
IMO should've implemented the pack nicely somewhere,
no matter how horrible the logo or pack is.

Nike Diesel
Activity Score 13630
Art Director
Fatlizzy's picture

Im a huge fan of kris kuksi and its sad to see his work being ripped off by some art director who thought it will be cool to do it for an ad.

http://kuksi.com/

Fatlizzy
Activity Score 2
Creative Director at Vietnam
henito's picture

I'd say it's all fair to be inspired by art.
this one though seems really close. In this case it would be fair to ask the artist for cooperation.
but I guess this matter has been discussed many times.

henito
Activity Score 560
Copywriter
Lutfiana's picture
Lutfiana
Activity Score 32
Art Director
Roger Keynes's picture

Fab-u-lous.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

peabody's picture

ALREADY DONE BU VERVROEGEN AMNESTY.

peabody
Activity Score 13
new york
Faroul's picture

Awesome! An ad you can spend ages looking at!!

Faroul
Activity Score 8
Adaddicted's picture

COOOOOOOOOOOOOOOLLLL!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

steveMwade's picture

This is very reflective of Kris Kuksi's artwork, even though he's not in the credits. Go to http://kuksi.com/artworks/sculpture/ and scroll down a few pages (pg 7, I think). There's a work called 'Imminent Utopia' that looks really similar (albeit, w/ less emotion).

steveMwade
Activity Score 2
Glut's picture

really good art work, totally wasted in a no idea ad.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Tommy G.'s picture

Just WOW, stunning.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
rabeat's picture

dante would be proud!!! amazing art direction

rabeat
Activity Score 58
Graphic Designer
ace85le's picture

Art is nice but compromises with brand prominence.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

wildbore's picture

For award only?

wildbore
Activity Score 749
Creative Director at - - -
Tio Patinhas's picture

You mean photoshop award, right?

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

pistun's picture

This is a complete ripoff of Kris Kuksi's work. Sad that the creators of this have to exploit real artists to do something "original".

pistun
Activity Score 21
US
grubstubbs's picture

The visual is great, but I don't think this would sell the product. It's not for brand endorsement, yes?

grubstubbs
Activity Score 70
kptkptn's picture

i agree with you holylipstick.

kptkptn
Activity Score 33
Graphic Designer |

helluu

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