Advertisement

Stephanie Dixon Swimming

Agency Network: 
Published/Aired: 
February 2010
Description: 

Print advertisment created by BBDO, Canada for Paralympic Games, within the category: Recreation, Leisure.

She doesn't want your sympathy.
But her opponents might.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Julie Nikolic
Copywriter: Greg Buri
Photographer: Chris Woods

Comments (24)

Log in or register to post comments
Gunnar's picture
Gunnar
Activity Score 42

Nice!

xcreativity's picture
xcreativity
Activity Score 2374

strong. love it

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Strong, that's true.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

sintra's picture
sintra
Activity Score 699

nice copy

patUDAY's picture
patUDAY
Activity Score 436

Nice 1. Attitude full on.

UDAYpatwardhan@+91 22 98206 54722

andyStock's picture
andyStock
Activity Score 666

Good image, good copy. I like this very much!

shitmonk's picture
shitmonk
Activity Score 465

wow, I love the tone of the copy, kudos to the writer, and nice B&W photo

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

Lovely

Dzsoi's picture
Dzsoi
Activity Score 8532

I am not a native English speaker (can't hide it), but I feel 'She doesn't need/want your pity/regret. But her opponents might.' would be more accurate. Maybe I got it all wrong, everybody likes the copy.

muraliduggineni's picture
muraliduggineni
Activity Score 104

Awesome! Everything is so beautifully executed and the copy is so powerful.

murali duggineni

Brain-Art's picture
Brain-Art
Activity Score 1101

Nice. Very strong

rameez's picture
rameez
Activity Score 28

It is........Phenomenal!
very strong imagery with very strong Line!
Love et

silvi's picture
silvi
Activity Score 4172

The title is very smart.

Hibon's picture
Hibon
Activity Score 3734

Very good work.

Simple ideas are the best !

JFDreamer's picture
JFDreamer
Activity Score 176

done for nike, can't remember the year

daigoro's picture
daigoro
Activity Score 4

Nike print campaign, The Jupiter Drawing Room, 2001. One Show bronze.

www.adforum.com/adfolio/reel_detail.asp?page=1&ID=18002&TDI=VD5Yj6I6
(Disabled runner: It's okay to stare. It's hard not to when you're looking at a world record holder.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Disabled swimmer: It's okay to feel sorry for him. He missed gold by a hundredth of a second.)

www.adforum.com/creative_archive/award/reel_detail.asp?tb=16&awy=2001&...
(Basketball player in a wheelchair: Feel awkward around him? You must be playing him in the semi-finals.)

SAM75's picture
SAM75
Activity Score 220

Man, I heart this one.

Guest's picture
Guest

Super.........

Sven Gali's picture
Sven Gali
Activity Score 845

Now this is a powerful ad! It has grace, dignity, and it moves the heart!

Adaddicted's picture
Adaddicted
Activity Score 3435

it shows their determination... and the copy hit your emotion!
Great campaign!

www.trendhunter.com/trends/paralympic-ad

withalltherespects

hichamm's picture
hichamm
Activity Score 2

not bad at all, nice copy writing

raavigeorgian's picture
raavigeorgian
Activity Score 2444

very powerful...

Advertisement