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Agency Network: 
Published/Aired: 
June 2012

Description

Head of Art: Benjamin Yung Jr.

Print advertisement created by FCB, Brazil for Paper Mate Liquid Paper, within the category: Office Equipment.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
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sacrilegend's picture

Great idea, excellent execution.

sacrilegend
Activity Score 3394
Copywriter
andylefty's picture

Very good. I get confused how such a prestigious awards can accept typos.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
thedesignaddict's picture

Agreed.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Emily Blawyn's picture

good, congrats for campaign

Emily Blawyn
Activity Score 114
Graphic Designer
Sophie Campbel's picture

cool

Sophie Campbel
Activity Score 164
Ava Spears's picture

great idea, simple

Ava Spears
Activity Score 144
Pseudozombie's picture

great campaign! loved it. should do something interactive with it like what Tipex did.
Oh, and loved the copy!

Pseudozombie
Activity Score 46
Copywriter
the_lizard_king's picture

Simpathetic??? Shouldn't it be sympathetic?? What a sym'pathetic' mistake!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

karruza's picture

love this hahaha, laugh at every series

karruza
Activity Score 288
the pencil's picture

Great series. Could imagine all the fun doing it.

the pencil
Activity Score 235
Art Director
Rashidy's picture

simple is great

Rashidy
Activity Score 72
Art Director at Senior Art Director, Synergy Advertising
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